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Diese Bachelor-Arbeit beschäftigt sich mit der Erstellung einer Application (App) für das mobile Betriebssystem iOS. Die App soll es ihren Nutzern ermöglichen die eigenen Kontaktdaten mit anderen Nutzern der App zu teilen. Die Funktion der App bezieht sich hierbei nur auf einen lokalen Austausch. Beide Parteien der Übertragung müssen also in unmittelbarer Nähe zueinander sein. Dieser Austausch soll schnell und sicher funktionieren.
Brand purpose has gained considerable importance in recent years. However, the term is not uniformly defined which makes an exemplification more difficult. The aim of this study is to give a detailed view on current brand purpose illustrations and practices. Therefore, an overview of different brand purpose interpretations is given, and a unified definition provided. Within this study brand purpose is defined as an organization’s inner core which is driving value for stakeholders by addressing a societal issue.
An extensive literature review in combination with expert interviews is performed to identify potential success factors for the implementation of brand purpose. The outcome of this analysis resulted in a brand purpose framework with five dimensions and 26 underlying success factors. This framework is then evaluated within a multiple-case study. By analyzing four best practice organizations in their implementation of brand purpose the previous results of the literature analysis are examined. The outcome of the case study research represents an updated brand purpose framework in which the success factor authenticity has notably stood out as one major aspect in brand purpose practices.
Lastly recommendations for the implementation of brand purpose are given. Therefore, it is important to build a community to collectively practice purpose- oriented activities which are creating value for the organization’s stakeholders.
Abstract: Consulting research aims at mapping scientific and practical perspectives against each other. Therefore, this Thesis is considering theoretical knowledge as well as practical insights which were empirically conducted. The author aims at creating a first snapshot on the influence of the Corona pandemic on the business model of the German consulting industry. Based on guideline-based, semi-structured interviews, the research gap on this recent topic was closed. Also, the author provides practicians with implications.
Summary: Contact bans imposed by the Corona pandemic led to a reduced amount of business travels and an increase in remote consulting. Digitalisation within the consulting industry was already on the horizon but pushed. Acceptance of clients for remote consulting increased. It became apparent that many activities do not have to be carried out at the client site. Video conferencing and online communication tools made remote project execution possible.
However, not all consulting fields seem to be suitable for remote execution. These include mainly soft and conflict-ridden topics as well as group workshops. Although, different online formats have been tried, innovative formats overcoming this obstacle are still missing. Nevertheless, it is assumed that relevance of remote consulting will remain high and that a hybrid consulting world will emerge.
The long-time successful consulting industry is suffering from economic effects of the Corona pandemic. Some projects have been cancelled or down streamed. Remote networking and acquisition of new projects has become a challenge. Furthermore, clients are becoming more price sensitive. However, this does not seem to affect the entire German consulting industry or all client segments. In the long run, demand for consulting is also not expected to decrease.
Some long-term effects are still unclear. These include possible changes in the cost structure, impact of remote consulting on the work-life balance, and effort required to create remote consulting. Changes to the business model so far mainly concern the shift of key activities to the online world and the increased use of new channels. There seems to be a strong hope for a quick return to business as usual. However, there are signals indicating that further business model innovation may be necessary.
Keywords: Strategic Management, Business Model, Innovation, Consulting Industry, Corona Pandemic
Wirkung von Cause-Related- Marketing-Aktivitäten auf die Reputation von Nonprofit- Organisationen
(2021)
Current trends and challenges in last-mile delivery with consideration of digital technologies
(2021)
Growing online sales market, globalization and urbanization caused new challenges in freight transportation. These global trends created an open market where goods are purchased in any country and delivered directly to the end customer’s doorstep. Currently distributing goods around the city is the least efficient step of the entire supply chain, which makes it an important challenge not only for the retail and transportation companies, but also for researchers. In order to make the processes in urban logistics more efficient, different digital solutions and new business models were developed. However, there is still a lack of systematically organized information about the new trends and technologies in last-mile delivery.
The goal of this thesis was to explore and compare the new concepts of last-mile delivery. Therefore, two main research questions were formulated: How can new smart technologies change the current last-mile delivery processes? Which last-mile technology is more suitable for each type of urban delivery? In order to answer the research questions, a case-study research methodology was chosen. The information was gained through the state-of-the-art analysis, where relevant books and articles in scientific journals were reviewed, and the use-cases described.
The results of this work were three types of analysis. Operational feasibility analysis focused on the comparison of technical capabilities of identified last-mile technologies. Financial analysis compared different types of costs required for using each technology for urban delivery. Finally, in the comparison analysis all theoretical information and previously conducted analyses results were summarized. The most relevant last-mile technologies were then recommended for each type of last-mile delivery.
In today’s world which is characterized by profound change, leaders are ex- pected to successfully steer companies through the difficulties of the digital age. To encounter the challenges leaders face on this journey, digital leader- ship has emerged as a potential approach, however, empirical research on the concept is limited. Hence, the main purpose of this thesis is to investigate dig- ital leadership by outlining the extent to which it emerges as a unique leader- ship style. Based on a comprehensive literature review and a qualitative anal- ysis of ten expert interviews, this thesis contributes to an enhanced under- standing of digital leadership. The results indicate that the role and perception of leadership itself are changing. The challenges arising from the new context of the digital age require leaders to display behavioral complexity and possess versatile competencies. By comparing digital leadership with established lead- ership styles, the thesis finds decisive congruence of various leadership com- petencies, while many digital competencies emerge as new. Overall, competen- cies regarding employee empowerment are of paramount importance. The complexity of the digital age requires leaders to exhibit situationally appropri- ate leadership styles. Therefore, digital leadership combines established lead- ership styles and is enriched by new behaviors required in the digital age. The extent of uniqueness is contingent on the new context in which leadership occurs.
Im Jahr 2015 einigten sich alle Mitglieder der Vereinten Nationen auf die Umsetzung der 17 Nachhaltigkeitsziele (Sustainable Development Goals - SDGs) im Rahmen der Agenda 2030, um eine weltweite Nachhaltige Entwicklung zu unterstützen. Betrachtet man die beiden Handlungsziele „Kein Hunger“ und „Nachhaltige Städten und Gemeinden“ im Kontext, werden die gegenseitigen Abhängigkeiten deutlich. Im Jahr 2050 wird erwartet, dass weltweit 66 – 75 % der Menschen den urbanen Raum bevölkern. Im Handlungsziel 2 der SDGs „Kein Hunger“ werden die globalen Unterziele wie u.a. die Sicherstellung der nachhaltigen Entwicklung der Ernährungssysteme oder die Unterstützung für kleine landwirtschaftliche Betriebe adressiert.