330 Wirtschaft
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- Digital leadership (1)
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- International Business and Consulting: Strategic Management M.A. (2) (remove)
In today’s world which is characterized by profound change, leaders are ex- pected to successfully steer companies through the difficulties of the digital age. To encounter the challenges leaders face on this journey, digital leader- ship has emerged as a potential approach, however, empirical research on the concept is limited. Hence, the main purpose of this thesis is to investigate dig- ital leadership by outlining the extent to which it emerges as a unique leader- ship style. Based on a comprehensive literature review and a qualitative anal- ysis of ten expert interviews, this thesis contributes to an enhanced under- standing of digital leadership. The results indicate that the role and perception of leadership itself are changing. The challenges arising from the new context of the digital age require leaders to display behavioral complexity and possess versatile competencies. By comparing digital leadership with established lead- ership styles, the thesis finds decisive congruence of various leadership com- petencies, while many digital competencies emerge as new. Overall, competen- cies regarding employee empowerment are of paramount importance. The complexity of the digital age requires leaders to exhibit situationally appropri- ate leadership styles. Therefore, digital leadership combines established lead- ership styles and is enriched by new behaviors required in the digital age. The extent of uniqueness is contingent on the new context in which leadership occurs.