Business Administration B.A.
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Nostalgische Werbung – Welche Wirkung hat ihr Einsatz auf Konsumenten verschiedener Altersgruppen.
(2019)
Gegenstand der vorgestellten Arbeit ist eine Ausarbeitung zum Thema „Bilanzanalyse und –vergleich der Deutschen Bahn AG mit vier ausgewählten, im DAX30 gelisteten Aktiengesell-schaften (BASF SE, Deutsche Post AG, E.ON SE, Lufthansa AG)“ an der Hochschule für Wirtschaft und Recht Berlin. Dabei werden zuerst die Grundlagen der Bilanzanalyse und deren Grenzen behandelt. Anschließend folg die Bilanzanalyse zur Erkenntnisgewinnung relevanter Informationen über die wirtschaftliche Lage des Deutsche Bahn Konzerns im Zeit- und Betriebsvergleich anhand ausgewählter Kennzahlen.
The car seat covers industry is one of the gem markets which have not fully developed due to the lack of product and brand awareness. The aim of this paper is to analyze the market for start-up retail companies and recommend marketing strategies which involve optimization of various online marketing parts to improve the start-up retail companies’ online presence.
In the first part, the market of tailor made car seat covers will be analyzed based on the product awareness, brand awareness, demography, and its position in the market will also be assessed using the theory of marketing that I have learned; Marketing Mix, Porter’s Five Forces and BCG Matrix. The result shows that this market is underdeveloped and shows a promising sign that this market can be profitable if done correctly.
Next, a detailed explanation about the purposes and how does online marketing and its parts function. To write this paper, I analyzed the primary data from the company Lederausstattung which is also the mother company from Seat-Styler and followed it up with secondary sources, from books and internet resources. Only by understanding how they function, then a suitable marketing strategy can be created by the end of the paper.
The result shows that it is possible for small or start-up retail companies to improve their online presence using a limited budget, although the work load can be high, it is still rewarding and worth the extra length. Using this thesis, I hope that the company which deals with customized expensive goods can be benefitted and start online marketing correctly to ensure a sustainable high income.
The global currency system leads to unequal outcomes. This paper aims to
define the factors that make the dollar-dominated system unequal for
economically developing countries and looks at three suggestions on how to improve the system including Stiglitz’s global greenback, Ocampo’s SDR-based global currency, and Eichengreen’s tweaking of the edges.
Im Rahmen der Arbeit zum Thema "Effizientes Konfliktmanagement im Remote Working" wird die Umsetzung des effizienten Konfliktmanagements im Remote Work betrachtet. Fokussiert werden die Auswirkung und Wahrnehmung von innerbetrieblichen Konflikten im Remote Work, hinsichtlich der Konflikthäufigkeit und Konfliktintensität. Es wird geprüft, welche Methoden des Konfliktmanagements für die erfolgreiche Konfliktlösung im Remote Work geeignet sind und mit welchen Herausforderungen Führungskräfte konfrontiert werden.