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Abstract
This thesis compares the Chinese and Japanese medical device market with special attention to diagnostic imaging. It is shown that China is showing much higher growth rates in this segment than Japan. China will probably overtake Japan as the biggest diagnostic imaging market in Asia in the next ten years. Also, since the Chinese import share of imaging devices is much higher than in Japan, it will probably remain much bigger market for foreign MNEs for a long time to come. However, Japan is showing market potential in the high end MRI segment, and will remain one of the most important markets, also due to its aging population. Both countries have shown a difficult regulatory environments, which were renewed in 2014. However, so far reactions in China to the new system have not been favourable, whereas in Japan market participants have not experienced much changes yet. The study shows, that Japan has a highly developed domestic CT and X-ray industry, but lacks technical capabilities in the MRI and PET segment, due to its regulation system and other social factors like risk aversion. In China the markets of all diagnostic imaging device segments are highly dominated by foreign MNEs, in the ultrasound segment however, local producers have become more competitive in recent years. A risk for foreign MNEs trying to succeed on the Chinese market, is the growing support of the Chinese government of domestic producers. The success of diagnostic imaging companies closely corresponds with their expenditure on R&D.