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Companies’ actions towards a Sustainable Supply Chain - A comparative analysis of the food industry
(2020)
This thesis analyzes whether financial news articles can predict the stock prices of companies and the S&P 500 Index. The selected companies for the analysis are Facebook Inc., Apple Inc., Microsoft Corp., Google (Alphabet Inc.), and Amazon.com Inc. This thesis evaluates the predictive power of financial news by comparing the sentiment of financial news articles published on a business day to
the corresponding closing value of stock prices and the S&P 500 Index. For the analysis, financial news from various resources is used for a time period between January 2018 and May 2018. The sentiment of the news articles is analyzed using a lexicon-based approach. Then, regression models are used to predict the stock market. The models used for forecasting the stock prices and the S&P 500 Index
are Auto-Regressive Integrated Moving Average (ARIMA), Support Vector
Regression (SVR), and Linear Regression (LR). The results of the research in overall indicate that ARIMA performs better for predicting the stock prices and the S&P 500 Index.
This research aims to contribute to the field of sensory marketing for tourist destinations as perceived by tourists from Poland and from China who visited Chengdu, provincial capital of Sichuan, China. It explores and applies the theoretical background related to tourism marketing, sensory experiences, sensory marketing in a cross-cultural context. Furthermore, it especially focuses and gives insights regarding tourist sensory impressions and their impact on destination loyalty. The importance and role of sensory impressions in destination loyalty is emphasized by current research in the fields of tourism, marketing and culture, and supported by an interdisciplinary view of the role of sensory experiences in tourism and of senses in experiential aspects. The cultural management approach highlights the importance of minding the country of origin in marketing processes. A two-step exploratory study was conducted among the Polish and Chinese traveler groups who have visited Chengdu and their sensory experiences were measured. The findings suggest that sensory experiences significantly impact destination loyalty in both traveler groups, especially in gustatory and visual experiences. Moreover, the country of origin is significant in two sensory groups, visual and auditory, and their impact on loyalty is stronger among the Polish group.
The proximity between luxury and art is used by luxury brands to attain artistic characteristics to overcome the challenges of growth and legitimization. Authenticity is essential to luxury brands, yet research that investigates the influence of art on the specific brand dimension is scarce.
This thesis theoretically combines the concept of luxury and art and establishes a basis on the importance of luxury brand authenticity.
This thesis investigates how the proximity between luxury and art influences luxury brand authenticity. Following an integrative literature review, an analysis of two exemplary cases was conducted. The cases portray artistic collaboration and conflict with the luxury brand Hermès. The analysis shows that luxury brand authenticity is positively influenced by the collaboration with an artist, whereas the conflict between the brand and an artist predominantly weakens the authenticity of Hermès.
The results are unable to generate general influential factors on brand authenticity but show that the proximity of art and luxury influences the authenticity of luxury brands. They have implications on luxury brand management and the importance of the freedom of artistic expression. This thesis sets the foundation for future research by highlighting the relevance of the influence of the proximity of art to luxury brands.