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- International Business Administration Exchange (IBAEx) B.A. (59) (remove)
After the introduction into the topic and its relevancy, customer experience management and its relation to third-party cookies for digital advertising are explained. Common methods to track customers along the customer journey are established; one of them being third-party cookies. The third chapter presents all categories of web cookies and describes their purposes. Thereafter, data privacy legislations, which regulate cookie usage and consumer rights are introduced. In the same chapter, a timeline of the third-party cookie phase-out is given and cookies’ efficacy for advertising is analysed. In spite of marketer’s reliance on third-party cookies, the deprecation of them might present marketers with new opportunities.
The EU Taxonomy is the first standardized and comprehensive classification system for sustainable economic activities. This paper provides the public interested in sustainability issues with an overview of the current state of non-financial reporting and the alignment with the EU Taxonomy. It aims at determining the institutional conditions and reporting practices of banking institutions in Europe. The thesis includes an analysis of non-financial information according to the TCFD recommendations and EU Taxonomy requirements of six banks throughout Germany and Spain during financial year 2020. The results highlight those geographic discrepancies in sustainability reporting will benefit banks who are already reporting in accordance with voluntary frameworks or have more stringent regulations for green financing in place. This paper shows that in the banking industry, comprehensive qualitative descriptions of climate change risk and opportunity have been provided, which will avail the consideration of the “do no significant harm” principle of the Taxonomy. Additionally, the social criteria of the EU Taxonomy are consistent with those of most existing systems and may thus be implemented by most banks already. The analysis also revealed that compared to existing frameworks, the EU Taxonomy's environmental criteria differ greatly. Accordingly, meeting the existing framework's criteria by itself is not enough to attain a high taxonomy alignment for financial institutions. Furthermore, a significant amount of data retrieval and analysis will be required by the EU Taxonomy. The lack of quantitative data in most financial institutions will require intensive improvement since this issue has not been adequately addressed yet.
Nie war die Welt global so stark vernetzt wie heute. Das gilt insbesondere für die
Wirtschaft. Nahezu jedes Gut, mit dem wir im täglichen Leben in Kontakt kommen,
ist Produkt dieser globalisierten Wirtschaft. In der Vergangenheit waren es vor
allem Konzerne, die mit dem Konzept Globalisierung in Zusammenhang gebracht
und entsprechend zur Theoriebildung analysiert wurden. Doch mit neuen
technischen Möglichkeiten und einem steigenden Bewusstsein für unterschiedliche
Kulturen änderten sich auch die Akteure auf den globalen Märkten. Mehr und mehr
Start-ups können heute auf internationalen Märkten ausgemacht werden und für
viele von ihnen ist bereits zum Zeitpunkt der Gründung oder kurz darauf klar, dass
sie global tätig sein wollen. Das gilt auch für Start-ups aus der Exportnation
Deutschland. Es ist daher notwendig, dass sich die Wirtschaftswissenschaften mit
diesem Phänomen auseinandersetzen. Um einen Beitrag zu dieser Aufgabe
beizusteuern, soll in dieser Arbeit das Internationalisierungsverhalten deutscher
Start-ups analysiert und mit einigen der am häufigsten gelehrten
Internationalisierungstheorien abgeglichen werden.
The purpose of this bachelor thesis is to describe and critically evaluate the impact of digital marketing on sales and marketing performance overall. For this purpose, this paper uses two main approaches: theoretical and practical. Firstly, starting from the basics of the human communication process, this paper explains the way people communicate with each other and the way it impacted and developed the main marketing channels: both traditional and digital ones, simultaneously outlining the main differences from the communication model’s standpoint. Afterward, the theoretical background section proves the increasing importance of digital marketing in the changing business environment while explaining the main terms and definitions in this area. Lastly, the theoretical part presents the limitations of the traditional marketing funnel, which drove the development of the alternative digital sales funnel, at the same time shaping the KPI's (key performance indicators) to be oriented and the consumer behavior as a whole.
After providing an in-depth theoretical background, the subsequent chapter of this bachelor thesis strives to assess the impact of digital marketing on sales performance based on practical examples. In order to get more prominent and unbiased evidence of digital marketing's effectiveness, I chose three businesses of different sizes and branches, which used digital marketing for diverse purposes. Moreover, each of the three case studies incorporates the interviews of experts. All the invited experts are working or used to work for these companies in marketing-related positions and have extensive knowledge of the marketing strategies being used.
Many fields of science and business are currently undergoing technological changes. Possible future prospects and the impact of our ever increasing reliance on digital algorithms are key factors influencing this field of research. However, only few confront contemporary digitalization with socially unjustified effects. Therefore, this work focuses on the main research question: Can the transparency and fairness concerning the probabilistic distributions of computer based selections be ensured? Or, in contrary, do the current power ranks promote an amplification of bias found in training datasets that swiftly impact marginalized populations at scale. We are still a long way from intellectual and creative thinking computer networks. Our current notion of artificial intelligence (AI) is based on neural networks, which can emit individual "thought processes" based on historical data and homogeneous developer teams. This is not self contained thinking but merely a copy of human thought patterns, which may well be affected by discrimination, e.g. job selection,
credit-ratings, healthcare or other types of personal appraisals. Machine Learning (ML), so far, can not filter out individual human abilities based on historical data and discriminating coding.
This work discusses possible reasons for biased opinions of machine learning classification systems. Also, the social question focusing on gender roles and potential winners and losers through technological changes are explored. Finally, approaches for anti discriminatory use of AI are proposed.
Companies’ actions towards a Sustainable Supply Chain - A comparative analysis of the food industry
(2020)
Influences of the Belt and Road Initiative on the Competitiveness of the Chinese Construction Sector
(2020)
Management in globalen Konzernen - Die Diversität von Vorständen als strategisches Instrument
(2020)
This thesis deals with the Solidarity Economy in relation to its economic environment. Thereby an explanation of terms of the Solidarity Economy and the current dominant economic system is given. Solidarity enterprises are analysed with regard to the question to which extent solidarity-based enterprises are able to uphold their political, economic and solidarity aim within a capitalistic market economy. In order to do so, the existing field of tension between a company’s aspiration and the economic market economy will be analysed.
Four conflict areas will be identified and examined on the basis of two case studies. As a main finding, this thesis reveals, that the success of the solidarity-based enterprises depends on three factors: firstly, on the acceptance of the potential conflict area by the organisations, secondly on their willingness to compromise and to make every compromise transparent, and thirdly on the support of politics, state and society.