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Ist die Atomkraft, als klimaneutrale Energieressource, notwendig, um die Klimakrise zu bewältigen?
(2021)
Die vorliegende Bachelorarbeit wird sich mit dem Thema auseinandersetzen, ob die Verwendung von Atomkraftwerke für die Einsparung von Treibhausgasen geeignet ist und somit die Risiken der Klimakrise minimieren könnte. Hierfür werden zunächst die konventionellen und die erneuerbaren Energieressourcen in ihrer CO2-Bilanz gegenübergestellt, um eine Wissensgrundlage für den Vergleich mit der Atomkraft zu schaffen. Anschließend werden mittels aufgestellter Thesen untersucht, welche Risiken durch die Atomkraft entstehen und ob diese vergleichbar sind mit den Risiken der Klimakrise. Dabei soll hier kein endgültiger Lösungsansatz für die Probleme des Klimawandels präsentiert werden. Durch die Komplexität der Problematik, bedarf es für einen Vorschlag einer Zusammenarbeit aus verschiedenen Lösungsansätzen in mehreren Bereichen als ausschließlich des Energiesektors.
Die vorliegende Arbeit beschäftigt sich mit den immer wieder auftretenden Gewaltanwendungen der Problemfans und dem Ziel, herauszufinden, ob sich ein Zusammenhang zum kindlichen/jugendlichen Umfeld erschließen lässt. Um die Forschungsfrage „Inwieweit sind die Gewaltanwendungen der Problemfans auf das kindliche/jugendliche Umfeld zurückzuführen?“, zu beantworten, wurden zwei Experteninterviews und eine umfassende Literaturrecherche durchgeführt. Festgestellt wurde dabei, dass innerhalb der Familien Problemsituationen, wie Misshandlungen, Missachtungen oder eine permissive Erziehung, vorherrschen. Aus schulischer Sicht lagen Probleme wie Mobbing oder das „Schwänzen“ der Schule vor. Ferner wurden verschiedenste Belastungssituationen in den unterschiedlichsten Lebensbereichen wie dem schulischen und beruflichen Werdegang, aber auch der Familie, im Leben der Kinder/Jugendlichen aufgezeigt. Anhand dieser Erkenntnisse konnte mittels diverser Erklärungsansätze herausgearbeitet werden, dass die Situationen einen entscheidenden Einfluss auf die Gewaltanwendungen der Problemfans haben.
In der vorliegenden Arbeit sollten Anforderungen an die charakterliche Eignung polizeilicher Nachwuchskräfte exploriert und folgende Fragestellungen beantwortet werden: (1) Welche Anforderungen an die charakterliche Eignung polizeilicher Nachwuchskräfte lassen sich identifizieren? (2) Inwieweit ergeben sich differenzierte Anforderungen für die Laufbahngruppen des mittleren und gehobenen Dienstes der Schutzpolizei sowie des gehobenen Dienstes der Kriminalpolizei? Hierzu wurden 38 mittels Critical Incident Technique (Flanagan, 1954) erhobene Interviews qualitativ ausgewertet und Anforderungen an die charakterliche Eignung polizeilicher Nachwuchskräfte der Polizei Berlin abgeleitet. Es konnte ein laufbahnübergreifendes Teil-Anforderungsprofil erstellt und herausgearbeitet werden, dass der Sozialen Kompetenz, Arbeitshaltung & Hingabe aber auch der Psychischen Stabilität eine herausragende Bedeutung für die erfolgreiche Bewältigung des Polizeidienstes zukommen.
Gesättigte Märkte, fehlende Innovationen, jederzeit abrufbare Vergleichbarkeit von Artikeln und fehlende Kundenbindung - dies sind nur einige Schlagwörter des Marketings im 21. Jahrhundert, die den heutigen Unternehmen Probleme in der Differenzierung und letztendlich dem Unternehmenserfolg bereiten.
Der bereits vollzogene Wandel von einem Verkäufermarkt zu einem Käufermarkt hat viele Unternehmen in ihren Denkstrukturen verändert. Der Kunde wird als die wichtigste Ressource innerhalb eines Unternehmens gesehen. Die Ansprüche des Kunden müssen berücksichtigt und die Marke, das Produkt und der Service darauf abgestimmt werden. Werden Güter oder Dienstleistungen gepaart mit einem Erlebnischarakter vermarktet, so entstehen hochindividualisierte Produkte. Die auf den Kunden abgestimmte Erlebnisgestaltung und die langfristige Bindung an das Unternehmen stellt einen Wettbewerbsvorteil für diese Unternehmen dar.
Diese Erlebnisgestaltung wird auch als Customer Experience bezeichnet. Der Kunde kauft hier nicht nur das Produkt, sondern eine Erfahrung mit dem Unternehmen. Beispiele sind hier die Porsche Experience Center, Ritter Sport Bunte Schokowelt in Berlin oder das vor kurzem eröffnete Customer Experience Center von Panasonic in München. Das Erlebnis-Shopping ist in unserer Gesellschaft bereits angekommen und wird immer wichtiger, ganz egal ob sich dies auf digitalen oder stationären Plattformen abspielt.
In meinem Forschungsteil soll die Auswirkung von Customer Experience Center auf die langfristige Bindung der Kunden sowie der Kundenloyalität mittels Experteninterviews untersucht werden.
SHEconomy in Asia has highlighted the changes in women’s gender roles, lifestyles, and consumption patterns. The traditionally male-dominated fitness industry faces the challenge of this new female market opportunity, which consequently urges the current research to investigate the impact of gender role attitudes in the Asian female fitness industry. The study aims to empirically explore the relationships between gender role attitudes, self-perception, fitness perception, brand perception and purchase intention, and compare the results in China and Taiwan. With a quantitative methodology, a 35-item online questionnaire was completed by female respondents of an age between 25 to 34 in urban cities from China (N=314) and Taiwan (N=426). Results of structural equation modeling demonstrated that gender role attitudes have a positive impact on self-, and fitness perception in both China and Taiwan whereby the effect on brand perception only occurs in China. In general, gender role attitudes have stronger influences in China. Moreover, self-, fitness and brand perception positively affect purchase intention in both places; brand perception plays a major role, especially for Taiwan. Fitness perception also mediates the relationship between gender role attitudes and purchase intention in China and Taiwan. The research validated the impact of gender role attitudes, contributed to a better understanding of Asian female consumer behaviors for fitness brands, and finally identified the similarities yet revealed differences between China and Taiwan. Implications were drawn for the development of marketing practices and directions for further research were proposed.
The study is attempting to survey whether the connectedness among leadership, employee voice, and the awareness of equity of employee can eventually be a complement of the achievements of office in German companies, and to scrutinize if the German experiences can be transplant to Taiwan. According to this rationale, the study endeavors to check whether the leadership affects to employee voice and whether the awareness of equity of employee moderates the effects of leadership on employee voice in German companies.
By using questionnaire survey with simple sampling, the results reveal that there are significant differences between sex and between occupations in the cognition of decision making of leadership; furthermore, there are significant differences between sex in orientation of change of employee voice behavior, and there also are significant differences between education in the cognition of considerable risk of employee voice behavior. Employee voice behavior is significantly affected by decision making, administrative method, interpersonal communication, and personal motivation of leadership, and the effects of leadership on employee voice behavior is significantly moderated by the distributive and interactional fairness of the awareness of equity.
Conclusively, by learning from German companies, the companies in Taiwan should build an environment full of trustworthiness, empowerment, and identification that make office members want to speak out, and managers in Taiwan companies can learn how to make employees recognize they are safe and free to make a speech relevant to leadership, business management and organizational development.
Keywords: Leadership, Employee Voice Behavior, Awareness of Equity, German, Taiwan
The German startup landscape consists of 75% early-stage startups (Kollmann et al. 2020. Especially young startups face challenges to tap into traditional sources of funding, such as bank loans, because they have little securities to offer and often lack a sufficient business model, as re-occurring inflows are uncertain (Carpenter and Petersen, 2002; Hall, 2002). Venture capitalists are willing to take on higher risk in return for a share of the company and its profits (Caselli and Negri 2018). Additionally, they offer a variety of benefits like network, experience and advice, which is especially interesting for young startups. Since two out of three startups fail to generate a positive return (Eisenmann 2021) venture capitalists have thorough screening procedures before investing. Hence equity investing in early-stage startups has long been an exclusive activity to potent players on the capital market.
Crowd investing platforms like Companisto and Seedmatch have started to change the venture capital landscape, as they allow private persons to invest in startups like a VC in form of equity (Companisto 2021d). This means, that private persons can profit from startup success as soon as they create revenues or when the company is sold.
There are some platforms that aim to match startups and venture capitalists, but little is known about which criteria enable an optimal match. Thus, this thesis went on an endeavor to identify critical success factors, that foster high-quality matchmaking between startups and venture capital investors. Key factors can be divided into two categories. Firstly, soft
factors like trust, sympathy and leadership, which are difficult to depict on a platform.
Secondly, hard factors like investment target, number of customers, positioning and market
relevance. If a platform understands the principles that drive the decision making of startups
and venture capitalists, it can facilitate the deal making and could profit greatly from the
expected network effects. Because startups and venture capitalists would benefit from a
higher matching quality and thus promote the platform’s success.
Die Kurier-, Express-, und Paketbranche erlebt seit über 15 Jahren einen stetigen Umsatzanstieg. Dies ist hauptsächlich dem Versandhandel zuzuschreiben. Mit diesem Boom gehen auch große Herausforderungen für die Dienstleister einher, insbesondere auf der letzten Meile. In Kombination mit der zunehmenden Urbanisierung bilden sich weitreichende logistische Probleme die zusätzlich vor dem Hintergrund der nachhaltigen Entwicklung zu lösen sind.
Diese Bachelorarbeit befasst sich mit der Forschungsfrage, in wie fern eine nachhaltige Adaption der letzten Meile im Rahmen der Kundenzufriedenheit möglich ist. Im Sinne dieser Forschungsfrage wird die entsprechende Theorie zugrunde gelegt und anschließend eine quantitative Umfrage durchgeführt. Die empirische Forschungsmethode untersucht den Einfluss von Umweltfaktoren auf das Kaufverhalten und die Erwartungshaltung von potentiellen Kunden des Versandhandels.
Hierbei wird Bezug auf drei Faktoren genommen, die sich in der theoretischen Grundlage als entscheidend für den Kundenservice erwiesen haben: die Lieferdauer, der Lieferpreis, sowie die Übergabekonditionen. Unter den zehn Fragen, finden sich neben den demographischen Aspekten, sechs inhaltliche Fragen, zwei zu jedem Versandfaktor, welche jeweils eine fünf-stufige Likert-Skala zur Antwortauswahl anbieten. Die Ergebnisse zeigen, dass besonders die Lieferdauer einen weiträumigen Spielraum zur nachhaltigen Entwicklung der letzten Meile bietet.
The purpose of this paper is to identify the impact of privacy concerns and regulation on the development of voice assistants. With particular focus on Amazon Alexa, the effects of customer mistrust and privacy policies on innovation processes will be analyzed. With voice assistants becoming increasingly ubiquitous, personal, and pervasive, customers and legislators have questioned their trustworthiness. The vendor’s dependence on the collection and processing of vast amounts of data to perform, and continuously improve customer requests has resulted in significantly higher customer privacy concerns. Consequently, leading companies have been facing challenges to gain customer trust. In an attempt to give an overview of how customer trust, privacy policy, and the continuous development of voice assistants relate, and to provide recommendations on how Amazon can safeguard customer trust while remaining innovative, this paper combines the review of current literature with a qualitative study. Through three semi-structured interviews with experts from leading voice assistant providers, the research problem is investigated. The findings indicate that customer trust is mediated and moderated by a set of variables. Generally, privacy policies have a positive effect on customer trust and perceived privacy. Voice service providers can actively nurture positive influences of trust, while mitigating adverse effects, by understanding trust beyond the issue of data collection requirements. Therefore, this paper enhances the understanding of the drivers of mistrust and the relationship between customer trust, privacy policies, and innovation.
Die Insolvenzordnung und die Covid-19 Pandemie Eine Gegenüberstellung und Ausblick in die Zukunft
(2021)
Addressing Systemic Risk in Europe during Covid-19: policies, limitations, and challenges ahead
(2021)
This work examines the impacts which the Covid-19 pandemic brought to the stability of the European financial sector. Lockdowns, businesses unable to operate and uncertainty about how the pandemic would evolve fueled a sharp recession. From the lessons learned in the global financial crises and the Eurozone debt crises, there’s an increasing role of macroprudential policies, especially the regiments of the Basel III framework and the monetary policy toolkit. Alongside macroprudential regulation, the European Central Bank provided substantial monetary policy easing, for instance the release of capital buffers and other capital requirements, expanding the TLTRO III and Pandemic Emergency Program which facilitated monetary policy transmission. Authorities also deployed strong fiscal policies which encompassed from tax holidays to direct transfers to households and firms. The combination of fiscal, monetary, and regulatory policy was unprecedented and helped the economy during the shutdown moments. As a result, indicators of systemic risks in the banking sector during the pandemic remained relatively stable. Nevertheless, some challenges might emerge in the medium-term when policies are phased-out, namely the increasing size of non-performing loans and the sovereign doom-loop. Thus, in the final part of this text a stress test is conducted to evaluate the possible future impacts of the pandemic in the banking sector.
Startup incubation at universities is becoming increasingly important due to their ability to promote entrepreneurship among students and to increase the chance of survival of the created ventures. Moreover, due to the typically longer years of work experience of MBA students relative to other students, MBA students represent a key segment that such programs should target as previous research has shown that experience is a success factor in startup founders. However, there is little research in available literature on how to design startup incubation programs to maximize the participation and success of MBA students.
In this thesis, startup incubation programs at some leading universities around the world is surveyed. The goal is to come up with a framework inspired by the traits, internal or eco-system based, common to the successful university-based startup incubators. By evaluating these success factors with the preferences of MBA students, the thesis proposes certain services or processes that should be considered to design a university-based incubation program for MBA students. The result will be useful to university managers seeking to build an enduring entrepreneurial ecosystem and improve the entrepreneurial support services at their universities, especially for MBA students.
The thesis is composed of two aspects: first and foremost, desk research is conducted to catalogue the support services that are available to student entrepreneurs at some leading university-based startup incubators around the world. Secondly, a case study of part-time MBA students at the Berlin School of Economics and Law (HWR Berlin) is conducted through a survey and series of interviews. The study reveals several interesting results:
• All the studied startup incubators offer comparable basic services including, mentorship, workspace, seminars, funding, network, etc. The key difference is how those services are provisioned and the extent to which they use specific services to differentiate themselves.
• The universities place entrepreneurship at a center stage with the involvement of the universities’ top management and several institutions within and outside the universities, i.e., they build entrepreneurial ecosystems, rather than isolated startup incubation programs.
• The universities leverage their relative strengths or situation in their entrepreneurial support services e.g., technologically oriented universities such as MIT, Technion, NUS and TUM, focus on creating an environment where more innovation is created and on technology commercialization, Stanford University offers remarkable access to Silicon Valley, SETsquared partnership raises the profile of its members by creating critical mass in a regional alliance.
• Stanford University and MIT have diverse programs that give students multiple entry points to the ecosystems and allow the students’ experience to be easily customizable according to their needs.
• The case study showed an improved entrepreneurial self-efficacy (self-confidence) among the MBA students during the period of their MBA studies. Of equal significance, the study also showed a higher degree of improvement among final year students compared to first-year students of the two-year program. This could hint towards a modular design of startup incubation programs for MBA students, with more advanced activities left for the later part of the program.
• The survey revealed the preference of MBA students for a strong network, availability of mentors and coaches, and access to funding at their startup incubation center. A revelation which further strengthens the case for creating ecosystems.
The Implementation of Artificial Intelligence in Data-driven Influencer Identification in Marketing
(2021)
In the age of digital media, social platforms have become an integrated part of daily life. Noticing the reach and customer engagement potential, marketers couldn’t resist turning their business strategies to social media. Thus, firms adopted the latest method of marketing; delivering messages over social media influencers. To hold an effective campaign, marketers need to select the best-fit influencer for their brands and promoted products. Yet, the selection process lacks efficiency since it requires extensive time, headcount, and capital investments. By conducting industry-specific interviews and a survey, this study aims to clarify the implementation process of necessary artificial intelligence (AI) methods to function data-driven influencer identification in influencer marketing. This paper shows clustering analysis, natural language processing, and image recognition can be used for optimizing the influencer selection process.
Today’s volatile, uncertain, complex, and ambiguous (VUCA) world presents business leaders with new challenges. This master’s thesis investigates the issue of improving management education, in particular the Master of Business Administration (MBA), by integrating design. Therefor, it analyzes the current state of design in MBA education at 11 high-ranking business schools in the U.S., develops a conceptual model for design-integrated MBA education, and proposes a prototype curriculum consisting of business and design courses. An evaluation of the prototype conducted with practicing managers in the U.S. finds that the new curriculum has potential to produce leaders better suited for the challenges of a VUCA world.
Today, technology plays a vital role in many parts across various industries including the fashion retail industry. Augmented reality (AR) is one of the novel technologies that has become popular and beloved by people in recent years, and companies have leveraged the benefits to build strong competitive advantage and differentiate themselves from others. Moreover, AR may be the solution to attract consumers back to brick-and-mortar under the pandemic era. A number of fashion retailers have been adopting AR in the last decade, however, there is only limited research that focuses on the implementation of augmented reality in physical stores for fashion brands. Therefore, this study aims to explore the benefits AR can bring to the fashion retail industry and understand the thoughts retailers have on in-store AR implementation as well as examining consumers’ acceptance of the technology. This research will cover the fashion retail industry and its market under the COVID-19 pandemic, introduction to AR, the advantages and barriers of implementing in-store AR, applications of AR in different fields and cases specifically in the fashion retail industry. Both qualitative and quantitative research approaches were applied, which includes seven in-depth interviews and an online survey based on 417 respondents. Additionally, The Unified Theory of Acceptance and Use of Technology (UTAUT2) model provides guidance to understand consumers’ acceptance of in-store AR implementation. The results show that despite some limitations and challenges exist, AR offers substantial benefits to both fashion retailers and their consumers. Furthermore, people living in Germany and Taiwan are generally open to trying in-store AR technologies and applications. The findings of the study provide rich insights for both researchers and fashion retailers.
The global recorded music business is now in its sixth year of consecutive growth since 2015, primarily driven by increasing revenue from music streaming. At the same time, market-leading streaming platform Spotify is accumulating losses, and as a result of the Covid-pandemic, music creators have suffered one of the worst years in modern history due to a loss of income from live performances.
Thus, the revenue from music streaming is of increasing importance, and this has brought up concerns about the equality of its distribution, which were investigated by the DCMS Committee of the British government.
This thesis uses qualitative exploratory methods to analyse the data collected in the DCMS inquiry and answer the research question “Is the user-centric model the solution to more equality in the distribution of income from music streaming services?”. Furthermore, it puts the results in context with the academic literature on platform business frameworks, music streaming revenue models and distribution systems.
The findings suggest that the effects of the user-centric payment system are under-studied, and more in-depth research is recommended. Furthermore, the model’s implementation would depend on a few powerful stakeholders' consent, particularly major labels and publishers. Lastly, the findings indicate that managerial efforts should be focused on increasing the downstream revenue by raising fees for monthly subscriptions rather than the distribution of revenue.
Digital nomadism is a unique form of telework that is characterized by continuous traveling. Even though
digital nomads classify as remote workers, they experience different opportunities and risks than
traditional home-office-based teleworkers. Due to their high mobility, they face more travel-related
challenges such as exposure to the unknown, financial unpredictability, and cultural barriers. At the same
time, digital nomads perceive their lifestyle as more rewardful with benefits like personal growth,
freedom, and autonomy. The current COVID-19 pandemic may limit digital nomads' freedom and travel
behavior, but most digital nomads have implemented strategies to overcome the newly imposed
challenges. In fact, digital nomads are able to create new opportunities even in present times.
This research investigates the opportunities and risks of the digital nomad lifestyle before and during the
COVID-19 pandemic. Twelve digital nomads take part in an individual semi-structured interview held on
the online conferencing tool zoom. The findings from these conversations offer a more profound
understanding of how digital nomads perceive opportunities and risks and how they feel impacted by the
global pandemic.
The analysis of benefits and challenges can serve as a guide for aspiring digital nomads. As numerous
people start teleworking during the COVID-19 pandemic, they might embrace their newly gained location
independence by trying out the digital nomad lifestyle.
For the past 15 years, Germany has consistently ranked among the top 5 of the largest armament exporters world-wide, sending weapons, ammunition and so-called ‘dual use’ goods into international conflict zones. With the majority of the German public opposing such practices, it has become questionable whether strategic political decisions concerning armament exports are still under democratic control, or whether it is justifiable to speak of the existence of a so-called ‘military-industrial complex’ in Germany. The concept, which describes an alliance between a nation’s military troops, its defense industry as its main supplier and parts of the political apparatus, is already commonly used when speaking about the US situation. The thesis investigates whether the use of the term can be justified in the context of Germany focusing on the procurement practices of the German unified armed forces (Bundeswehr), the arms exporting practices of German corporations, and the lobbying power of the German defense industry. Finally, the case of German arms exports to Saudi Arabia was used to evaluate the concept on a clear example. The case study also provides insight to what extent public pressure plays a role in bringing decisions about armament exports back under democratic control.
Keywords: Military-Industrial Complex, German defense industry, armament exports, Saudi Arabia
ABSTRACT
The primary intention of this bachelor thesis is to investigate the main motives that drive female entrepreneurship in Mexico in the service sector and evaluate if these factors are necessity or
opportunity driven. It also discerns if financial constraints are the motive for the business size and sector selection. For this purpose, the motivational factors driving female entrepreneurship
were examined in the form of extensive qualitative interviews (N=5) paying special attention
to the reasons influencing the size, growth, sector selection and mode of financing of the businesses. This research paper aims to provide a comprehensive understanding of what motivates women in Mexico to undertake businesses in the service sector and gain a clearer
vision of their ambitions.
Peru experienced an economic transformation throughout the 2000s. The country has become one of the top emerging markets, and steep economic growth attracted high aid inflows. This paper examines the effect of development assistance on the Peruvian economy using regression analysis and secondary data analysis.
Introduction – The purpose of this study is to answer the following research question: how may B2B event marketing change and develop in a post-pandemic world? The objectives presented are two: find an answer on how B2B events may change once the virus will be eradicated and provide efficient guidelines to B2B companies that have adopted events as a main strategy.
Literature review – From the experiential economy term coined by Pine and Gilmore to the new technologies released in the B2B event industry; this chapter focuses on the evolution of experiential marketing, in particular on the rise of B2B events.
Methods – A two-case comparative case study was employed as the primary method of in- vestigation: two B2B events in two different settings (in-person versus virtual) will be taken into consideration. The research tools adopted are expert interview and the content analysis on secondary research.
Results – One final key learning has been discovered after the analysis of the two events: there are certain aspects in face-to-face events that cannot be replaced in a virtual setting and there are some virtual aspects that can enhance greatly the in-person event format. Discussion – The discussion of the results will help the researcher to fulfil the two objec- tives of this paper. Expectations and limitations of the research will also be outlined. Conclusion – The achievement of this research has been succeeded fully.
Keywords of the research: B2B events, experiential marketing, virtual, face-to-face, co- rona virus
Die Masterarbeit untersucht die Einflüsse personalisierter Werbung im Umfeld sozialer Medien auf die Wahrnehmung der Werbeanzeigen und das Online-Impulskaufverhalten deutscher Konsumenten.
Dazu wurde ein theoretisches Modell entwickelt, welches anhand einer Online-Befragung überprüft wurde. Die Auswertung der Ergebnisse erfolgte mittels konfirmatorischer Faktorenanalyse und eines Strukturgleichungsmodells.
The following thesis aims to explore the particular changes that occurred in user behavior on social media (Instagram, YouTube, Facebook) during the pandemic from March 2020 to present time, how these changes relate to user engagement rate and what impact these changes have on the online radio show industry from a perspective of emerging independent radio show series “Widows Radio”. For limitation purposes of the research, purposive sampling method is used to identify particular behaviors. As a result of the research, a list of changes of user behavior are identified, specific impact of these changes on user engagement rate is shown. On the base of the conducted research, several recommendations for the online radio company “Widows Radio” regarding their social media strategy are provided.
In the contemporary era, large number of companies publish their business performance as a report on the Internet. To make them usable in larger numbers, these reports must be read and labeled. This is inefficient and expensive. This study supports this business need by automatically classifying four different categories of metadata of financial reports. For training of the used random forest classifier, an active and a passive learning strategy are contrasted. The results show a clear advantage of active learning for classifying whether a financial report contains consolidated enterprise data or not. For more complicated multi-class classifications, no advantage is shown so far under the applied active learning strategy, however, there is potential to develop an alternative more efficient strategy.
Despite backlash and public outrage in recent years, the long existing phenomenon of crunch time as a method to speed up the progress of a video game development project persists in the video game industry. Regardless of its reputation, employees of the video game industry
continue to work under the use of this industry practice. The previous research has examined the reasons for the use of crunch time, but there is much to be explored concerning the point of view of the crunching employees as individuals with agency. Examining their perception presents an opportunity to better understand crunch as a multifaceted phenomenon. This knowledge can then be used to develop alternatives to using crunch time. Therefore the objective of this thesis is to determine the positive and negative impacts of crunch as well as potential alternatives from the employees’ perspective.
This thesis’ research uses semi-structured expert interviews with six expert gameworkers. The interviews are evaluated through the method of qualitative structured content analysis. It becomes apparent how the negative and positive perceptions are closely intertwined and
depend on the differing contexts and experiences of crunch time. In the case of the interviewed experts it was found that in some circumstances, an improved motivation, mental state and team spirit was perceived. In particular when employing agile methodologies, an
increased quality and productivity became apparent. In general the ability to meet deadlines was seen as positive. Negative perceptions were more commonly observed, such as damage to the team dynamics and spirit, negative impacts on the employees’ physical and mental
health, social life, work life balance, and creative ability. Furthermore, the long term mindset shift normalizing crunch time was noticed. Other impacts include a negative influence on product quality and scheduling, as well as brain drain due to skilled gameworkers leaving the studio or industry. Suggested alternatives target the conscious adjustment of the projects’ resources, schedule, and scope, as well as increased resources and improved management thereof. Furthermore the employees see the need for clear quality standards, and for managers to be more aware of their importance as role models. Other suggestions include the use of workshops and agile methodologies.
Globalization, advances in information technology, the rise of student prosumers and intensifying competition continue to challenge the relevance of conventional business models of business universities. The purpose of this research is to recommend opportunities for
business universities in Germany to maintain their competitiveness by enhancing student experience using Blue Ocean Strategy. The scope is the teaching and learning processes at the university. Within this scope the focus areas include: the curriculum and learning lifecycle,
student lifecycle, and the support and engagement services at the university. The study will analyse qualitative data gathered through interviews, and case studies using bibliographic and grey literature. The research addresses how they can deliver superior value to their current and future students.
Purpose: This study aims at investigating how nonprofit organisations can successfully and sustainably implement web analytics. It develops a framework based on existing literature as well as expert interviews and tests its applicability and practicability in a hands-on case study with the German nonprofit organisation Gemeinsam TECHO e.V..
Methodology: The research questions are explored through a qualitative approach via a literature review and semi-structured interviews. The author draws a convenience sample of seven German nonprofit organisations. The interviews are analysed through qualitative content analysis. Based on the results a first web analytics framework is developed which is then tested and reviewed in a practical application.
Findings: The outcome of the study is a framework with a general step-by-step plan for NPOs on how they can implement web analytics into their business.
Research limitations: The convenience sample as well as the focus on German nonprofit organisations are possible limitations. The framework should be further tested with nonprofit organisations in different settings and conditions: country, industry, etc. Another limitation is that during the practical application only a single pass of the framework was done. Additional testing of the framework with several iterations might uncover more suggestions for improvement.
Value: This paper seeks to propose guidelines that give valuable hints for nonprofit organisations looking to implement web analytics into their business. Some existing web analytics frameworks can be found in current scientific literature; however, little empirical evidence exists for the case of nonprofit organisations. This study provides a new viewpoint on the use of web analytics which may be of use for those working in the context of nonprofit organisations.
Keywords: web analytics, nonprofit organisations, NPOs, TECHO, marketing, data analytics, web analytics framework