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With the recent wave of advancements and development in the virtual reality industry, potential uses and opportunities arise due to its unique abilities. This study is an exploratory research investigating if virtual reality technology can become a potential marketing tool in the tourism industry. A large amount of theoretical work can be found on the subject, however empirical research is lacking. To test the potential use of virtual reality as a marketing tool in the tourism industry, theoretical background is presented and qualitative interviews are conducted, which results in the creation of primary data. The results reveal that virtual reality offers numerous benefits over traditional marketing content and shows great potential as a future marketing tool in the tourism industry.
This paper aims to introduce a new topic for the economic policies associated with financial instability, both theoretically and through data analysis, discussing the roots of instability and the policy recommendations in the literature of Minsky and examining the role of National Development Banks (NDBs) in the economy. The purpose of the work is to acknowledge NDBs as Thwarting Institutions in a Minskyian sense. These special financial institutions have two sides of effects in the economy, one side related to their financial nature, through their capacity to provide finance to key sectors of the economy, and the other related to the real effects the financing of development projects implicate. Due to these influences, National Development Banks can be considered strong pillars to strengthen the economy, providing additional mechanisms for economic policies for stabilisation and recovery purposes, which is the definition of Thwarting Institution. The study case of the Brazilian National Bank for Economic and Social Development (BNDES) provided a detailed data analysis of the general performance of the bank between 2000-2018, its importance for the economy and especially the countercyclical role of the bank after the 2008s’ financial crisis. The last section will provide the analysis of financial stability in Brazil, showing important variables both from the financial and real side of the economy, in accordance with the Minskyian theory.
Despite its simplicity, the yield curve is one of the best predictors of future economic activity. Empirical studies suggest that the yield curve is capable of forecasting recessions in major economies. In this paper, the relationship between the yield curve and stock bear markets will be studied with the focus on predicting bear markets in the U.S. and Germany. Also this paper seeks to answer the question if a market-timing strategy, based on yield-curve information, can outperform the market.
The results of this study suggest that for the U.S. the spread between 10-year and 1-year interest rates outperforms other spreads in predicting bear markets. Furthermore, the yield spread can be used to profitably time the market and outperform a buy-and-hold strategy.
For the Germany yield curve, the study has found a statistical significant relationship between the yield curve and bear markets. However, depending on the observation period, the forecasting ability differs tremendously. For the entire period, the yield curve was not able to predict local bear markets reliably, nor was it possible to use the information contained in the yield curve to outperform the stock market.
The digitalization process is currently affecting and shaping various business functions, and so is also Human Resources Management at organizations highly influenced by it. This study is based on an empirical research approach focusing on the digitalization in Recruiting and HR Administration. The following research reveals which innovative digital tools and even artificial intelligence software programs are, and might be currently applied in these two areas of HR. Moreover, this paper is discussing and analyzing the different advantages and disadvantages of such a digitalization process in the Recruiting and HR Administration field, and describes the functions of several digital tools and software programs. Finally, digital future trends in Recruiting and HR Administration are pointed out and critically discussed.
The Unhealthy Trade: The Expansion of the Food Industry in Latin America, case study of Mexico
(2019)
The text analyses the global and local inequalities that emerge because of the global food industry. More specifically, it analyzes how the consumption of food has changed affecting the health of the most vulnerable groups of people. In that sense, first, I analyze how the global food industry has expanded generating a health problem of obesity and Non-Communicable Diseases (NCDs), especially in the Global South. The result is that global inequalities are wider between Global North and South. This is reflected in higher rates of obesity and NCDs in peripherical countries, while Global North companies have more profits. Second, I analyze how this expansion is impacting local inequalities in Mexico. There, socioeconomic dynamics shape the way that ultra-processed food and drinks are consumed generating differentiated impacts by gender, class, and age. Women, poor people, and children are the most affected. In the end, the expansion of the global food industry has been contributing to reinforce previous inequalities at global and local levels
Have been existing a considerable amount of literature in entrepreneur and an interest of late in management consultant, however, studies of the two professions' relationship are limited to the form of client-consultant solely. This dissertation discusses another relationship between management consulting and entrepreneurship, in which it investigates how the previous roles of the management consultants are employed when the consultants become entrepreneurs. In addition, this research dedicates another part to explore which factors may influence that transition process and to what extent they may impact. The
contribution not only is to fill in the gap in literature but also holds important implications for current consultant-turned-entrepreneurs or nascent entrepreneurs. By qualitatively investigating three entrepreneurs who have transitioned from management consultants, the researcher seeks to dissect from documentation of the firms and semistructured interviews with the entrepreneurs and their co-founders in order to answer the above research question.
In the end of the research, the inquirer found out that the roles of management consultants not only appeared but contributed critically in the process of entrepreneurship. However, which roles were employed and how much they contributed were ranged widely in different cases but less diversified between phases in one case. The investigator also ascertained a variety of influencing factors of the transition process, including intrinsic motivation, seniority, cognitive ability, start-up community, industrial context and even gender.
In conclusion, the dissertation recommends that in order to benefit the most from their prior experience, consultant-turned-entrepreneurs have to apply fully and adaptively those skills in start-up environment rather than as straightforwardly as in consulting firms.
Furthermore, the positive relationship between the roles of management consultants and the entrepreneurial process can be a suggestion to mid-career consultants who are thinking about changing career direction. The last but not least, the study reminds these entrepreneurs pivotal influencing factors in order to maximise their advantages and not to neglect negative effects.
This thesis is based on a research regarding one of the most important profession in corporate world, namely Forensic Accountant, which recently its role is highly demanded. With the purposes to support the government and the corporate of detecting and preventing fraud from the inside of company, Forensic Accountant plays an important role in corporate crime world, especially accounting fraud.
This thesis aims to show the corporates and the government in Germany about how important the role and function of Forensic Accountant to help them by preventing, detecting, and even investigating accounting fraud that has been committed by the employees. From the rate of committed fraud in a global scale and national scale as a comparison, the efforts of anti-fraud that have been done so far by the company, an example of case study regarding accounting fraud, to the discussion of the possibility and effectiveness of Forensic Accountant in Germany will all be provided in this thesis.
The Role of Fintech in Promoting Financial Inclusion in Developing Countries: THE CASE OF MEXICO
(2019)
Financial inclusion is globally on the rise since 2011; however, still, nearly 1.7 billion adults worldwide do not have a bank account at a formal institution (Demirguc- Kunt et al, 2018). Supply, demand and societal factors may lead to barriers to financial inclusion, and accelerate voluntarily and involuntarily exclusions in the developing countries (World Bank, 2008; Beck and De La Torre, 2006; Beck el at, 2008). With the mobile phone technology and advancements in the innovations, the number of participants has increased with the entrance of new challenger i.e. Fintech startups, in the financial services market. The literature reveals that Fintech has a great
potential to broaden access to financial services through lowering costs, reducing information asymmetries, enabling more transparency, increasing competitiveness, etc. This thesis analyzes the role of Fintech in promoting financial inclusion with the case of Mexico, approaching the lack of financial inclusion issue from the perspective of the household. To approach this issue, one of the objectives of this thesis is to investigate the barriers refraining households from accessing and using financial services.
In Mexico, more than half of the adult population do not have a bank account at a formal institution including mobile money account (Demirguc-Kunt et al, 2018). The G20’s financial inclusion indicators revealed that account ownership as well as saving and borrowing at financial institutions has decreased since 2014. The main barriers are the difficulties to use financial services, financial illiteracy and insufficient financial infrastructure leads to barriers to
financial inclusion in Mexico. Ideally, Fintech has a great potential to reduce the barriers to financial inclusion and promote access to and use of financial services for the people who are excluded by traditional financial institutions due to prohibitive prices, lack of documentation, etc. However, Fintech alone is not sufficient to transmit its full potential benefits. Even though Fintech ecosystem is growing rapidly in Mexico, and seen as a potential solution for lack of financial inclusion issue in Mexico, this study reveals that Fintech ecosystem couldn’t achieve its potential in Mexico so far.
The role of branding in a marketing strategy against counterfeiting for high-fashion companies
(2019)
The Political and Economic Management of the Millenium Development Goals: A case Study of Nigeria
(2019)
Generational theory has been a subject that has gotten a lot of attention over the last couple of decades. However, there exist many points for critique including a lack of national focus and disregarding of generational heterogeneity.
Millennials, as the the newest entrants into the business world, have gotten a lot of recent attention in business research pertaining to generational theory.
Both popular media and scientific sources paint a contradictory picture of Millenni-als in the work place. However especially popular media sources proposes man-agement suggestions based on some of these descriptions without empirically val-idating them.
The current study sets out to test the stereotypical work values of Millennials and proposed management suggestions for them on a national subunit of Millennials.
By validating relevant items against the subset of German Millennial students the author contributes to existing literature on generational theory and especially gen-erational management in the workplace.
The e-commerce continues to grow. New, innovative and more flexible delivery offers are part of a competitive environment in the business to customer sector. Thereby, the focus is often set on the speed of a delivery. How quickly do online companies have to deliver their products in order to meet customers’ expectations? Does same day delivery represent a demanded service in future?
The aim of this work is to figure out the importance of a same day delivery for the future German e-commerce. Firstly, the author explains the theoretical background on distribution logistics, its linkage to marketing and the concept of same day delivery.
Moreover, customer expectations of delivery forms have been analysed with the aid of an online survey. Those results have been contrasted with estimations of experts in the sector. This theoretical and empirical background leads to conclusive results. Same day delivery represents these days and will in future a niche market. Until now, this concept has not been an essential and demanded delivery form for the mainstream. Nevertheless, it can be used as a marketing tool in order to promote certain product groups within peak seasons.
The objective of this master’s thesis paper is to investigate the middle class in China in a comprehensive way and examine the main defying elements of Chinese middle class. In addition to this, this master’s thesis attempts to dive deep and find the overlapping points between middle class and economic growth by talking about the middle class development issues. Historical analysis of middle class
development is also touched in this paper to understand what factors were behind its growth until these days.
In an overall view of my thesis work which is academically backed by previous researches and scholarly papers it is found that economic growth, achievements related to higher education and fair redistribution policies lead to reduced income inequality are the major elements that contribute to the growth of middle class. It is even more significant than social policies which explains class mobility. Based on the findings of my analysis of China, per capita income growth of Chinese people was the major element that expanded Chinese middle class by almost 75% through creating more open business market, and the rest of the factor was done due to inequality changes occurred in China. The growth was mainly occurred via creation of formal jobs which were fairer in payment and increased qualifications of labor force. There was also radical decrease in inequality of labor earnings which is the major factor for reducing income inequality among households. This can be explained by the fact that minimum wages kept rising throughout the 90’s which in turn modified the patterns of middle class consumption.
This thesis investigates the impacts of large-scale asset purchases (LSAPs), which are an unconventional monetary policy (UMP) used by the Fed in the response to the 2008 global financial crisis and recession, on gender and racial wealth inequality in the US. After demonstrating that monetary policies have gendered and racial impacts and that none of these studies have yet considered UMPs, the thesis will then explain theoretically what the transmission channels of LSAPs to the wealth distribution are. Empirical studies show that LSAPs created a wealth effect, through increasing the price of some asset owned by households, primarily stocks prices, and to a lesser
extent house prices. Current literature on the impact of LSAPs in the US is still in dissension over whether it increased net wealth inequality or not. However, there is ample evidence from the current gender and racial economic literature that the wealth distribution in the US is significantly unequal, and a hole in the literature on the impact of LSAPs on the highly gendered and racial US wealth distribution. The thesis then begins to fill in some of these gaps in the literature by investigating what has happened to the financial and non-financial wealth of households disaggregated by gender and race in the period of the LSAPs, and whether the LSAPs did contribute to or reinforce these wealth inequalities. Due to limitations in the data collection the thesis is not able to conclude that there was a net negative gender wealth inequality effect. Nevertheless, there is strong empirical evidence that the LSAPs did increase racial wealth
inequality, due to white households disproportionately owning stocks and having higher rates on homeownership.
The Impact of Structural Adjustment Programs on Economic Growth and Poverty - A Case Study on Ghana
(2019)
The Impact of Instagram Influencer Marketing on Influencer Credibility and on Brand Perception
(2019)
The Impact of Efficient Transportation Infrastructure on China Pakistan Economic Corridor (CPEC)
(2019)
Artificial Intelligence and Data Science are transforming the businesses of today, and it is contributing significantly in Human resource management as well. Data science has paved the way to workforce analytics or people analytics, and Artificial Intelligence is supporting the HR department in various human resource management processes. Through this study, the author is exploring the impact of Artificial Intelligence and Data Science in Human Resource Management by analysing the underlying opportunities, challenges, and threats. It also focuses on recommending the skills, competencies, and capabilities that will be required by the HR department in the future to implement AI and Data Science systems. The review of the literature and expert interviews form the base for the research findings and recommendations. Furthermore, the study covers insights about the application of AI and Data Science tools and techniques in processes such as recruitment and selection, onboarding, performance management, employee engagement, training and development, and strategic decision making. Finally, the thesis concludes by addressing the practical implications, limitations, and the scope for future research.