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This bachelor thesis investigates the influence of national culture on the feasibility of self-management practices, such as Holacracy. On the basis of qualitative interviews with six holacracy-experienced individuals from Germany, USA and Netherlands, indicators for relevant cultural influences based on the individual perception on Holacracy are examined. A conceptualized relation of Geert Hofstede’s research on cultural dimensions and employee related success factors for the implementation of Holacracy builds the framework for the analysis. The findings suggest that a correlation between the national culture and the feasibility of self-management practices exist, which is in line with the occurrence of holacratic companies across different countries. The analysis confirms the expectation that employee related indicators support the implementation of Holacracy in the Dutch and American culture. In contrast, less supporting factors were observed for the German culture, which would explain the limited number of holacratic organizations in Germany.
Inlight oftheincreasing importanceof digital andtechnological innovations,
corporations drive innovation initiatives in collaborations with startup through
corporate accelerators. How the corporate accelerator supports both parties
throughout the innovation process in regard to communication and the
exchange of information, has not been fully studied and gives an opportunity for
further analysis. Within t his thesis the supportive work of the corporate
accelerator has been empirically studied with the conduction of three i nterviews
with two experts from corporate accelerators and one startup founder and
provides in-depth insights and perspectives on the respective subject.
In the last recent years, Bitcoin along with many other cryptocurrencies has grown and developed into multibillion dollar industry. Cryptocurrencies are perceived or even misunderstood by many people and experts as purely speculative assets, which have unpredictable values and extreme volatility. The public opinion is separated into two sides: the first side considers cryptocurrency, respectively, Bitcoin as one of the biggest financial bubble and the second side thinks of cryptocurrency as the future which has great potential to revolutionize the financial industry. In fact, the revolution initiated by digital currency does not lie in the transaction value or short-term earning opportunities for cryptocurrency investors, but rather in the underlying technology behind it called „Blockchain”. Since the very beginning of currency and private infor-mation, the existence of thieves and fraudster has always been problematic. Due to the complexity of fraud and the serious risks that fraud presents to business, fraud detection and fraud prevention is often conceived as cat-and-mouse game between companies and fraudsters. Admittedly, there is no completely fool-proofed system or technology, on the other hand fraudsters nowadays constantly change and develop their technique in order to bypass even the most complex security system. Block-chain is a shared distributed ledger that is immutable and resistant to tampering. Only verified contributors by blockchain are allowed to store, view and share digital infor-mation in a security-enhanced environment. The three following features of block-chain: distribution, immutability, permission which help to maintain trust, accountabil-ity and transparency in business relationships. This cutting-edged technology called blockchain has the capabilities and potentials to provide companies and organiza-tions the ultimate fraud prevention solution which they have been waiting for in a long time.
“The technology likely to have the greatest impact on the next few decades has ar-rived. And it is not social media, it’s not big data, it’s not robotic, it’s not even AI. You will be surprised to learn that it is the underlying technology of digital currencies like Bitcoin. It is called the blockchain – Blockchain.”.
Don Tapscott (Tapscott, 2016)
The car seat covers industry is one of the gem markets which have not fully developed due to the lack of product and brand awareness. The aim of this paper is to analyze the market for start-up retail companies and recommend marketing strategies which involve optimization of various online marketing parts to improve the start-up retail companies’ online presence.
In the first part, the market of tailor made car seat covers will be analyzed based on the product awareness, brand awareness, demography, and its position in the market will also be assessed using the theory of marketing that I have learned; Marketing Mix, Porter’s Five Forces and BCG Matrix. The result shows that this market is underdeveloped and shows a promising sign that this market can be profitable if done correctly.
Next, a detailed explanation about the purposes and how does online marketing and its parts function. To write this paper, I analyzed the primary data from the company Lederausstattung which is also the mother company from Seat-Styler and followed it up with secondary sources, from books and internet resources. Only by understanding how they function, then a suitable marketing strategy can be created by the end of the paper.
The result shows that it is possible for small or start-up retail companies to improve their online presence using a limited budget, although the work load can be high, it is still rewarding and worth the extra length. Using this thesis, I hope that the company which deals with customized expensive goods can be benefitted and start online marketing correctly to ensure a sustainable high income.