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This bachelor thesis investigates the influence of national culture on the feasibility of self-management practices, such as Holacracy. On the basis of qualitative interviews with six holacracy-experienced individuals from Germany, USA and Netherlands, indicators for relevant cultural influences based on the individual perception on Holacracy are examined. A conceptualized relation of Geert Hofstede’s research on cultural dimensions and employee related success factors for the implementation of Holacracy builds the framework for the analysis. The findings suggest that a correlation between the national culture and the feasibility of self-management practices exist, which is in line with the occurrence of holacratic companies across different countries. The analysis confirms the expectation that employee related indicators support the implementation of Holacracy in the Dutch and American culture. In contrast, less supporting factors were observed for the German culture, which would explain the limited number of holacratic organizations in Germany.
Inlight oftheincreasing importanceof digital andtechnological innovations,
corporations drive innovation initiatives in collaborations with startup through
corporate accelerators. How the corporate accelerator supports both parties
throughout the innovation process in regard to communication and the
exchange of information, has not been fully studied and gives an opportunity for
further analysis. Within t his thesis the supportive work of the corporate
accelerator has been empirically studied with the conduction of three i nterviews
with two experts from corporate accelerators and one startup founder and
provides in-depth insights and perspectives on the respective subject.
The e-commerce continues to grow. New, innovative and more flexible delivery offers are part of a competitive environment in the business to customer sector. Thereby, the focus is often set on the speed of a delivery. How quickly do online companies have to deliver their products in order to meet customers’ expectations? Does same day delivery represent a demanded service in future?
The aim of this work is to figure out the importance of a same day delivery for the future German e-commerce. Firstly, the author explains the theoretical background on distribution logistics, its linkage to marketing and the concept of same day delivery.
Moreover, customer expectations of delivery forms have been analysed with the aid of an online survey. Those results have been contrasted with estimations of experts in the sector. This theoretical and empirical background leads to conclusive results. Same day delivery represents these days and will in future a niche market. Until now, this concept has not been an essential and demanded delivery form for the mainstream. Nevertheless, it can be used as a marketing tool in order to promote certain product groups within peak seasons.
Industry 4.0, the vision and term once created by the German government includes companies to digitise their processes, developing them from the state of a traditional, mostly non-transparent supply chain towards a data-driven, fully connected supply chain ecosystem. A few trends have been gaining importance in the recent years within this vision, especially in the supply chain management. Standardisation and automation of processes in the form of Robotic Process Automation (RPA) as well as the use of Artificial Intelligence (AI) are trends which many experts predict will be responsible for a massive future change of how processes are carried out and employees will work. This is often accompanied by the fear of employment loss and other possible risks.
This bachelor thesis analyses the impact of RPA and AI in supply chains and derives practical recommendations for implementing these technologies. Hence, the current expertise from the literature and various whitepapers was incorporated and evaluated in order to gain a deeper insight into the two technologies and their requirements for a successful implementation. This work also distinguishes the effects that the use of the respective technologies can have on the processes as well as the employees involved in them and their work. The results of the theoretical research were evaluated and validated by the conduction of expert interviews. Supply chain experts covering the field of potential users, suppliers and consultants provide an insight into their individual assessment of the current technological maturity of the supply chains, which chances and risks they see and what future developments they expect. It can be said that the benefits outweigh the risks clearly and that companies should deal with the introduction of both technologies in their processes. In the long term, the digital transformation cannot be avoided and competitive advantages can only arise if it is initiated in
the near future.
In this paper the concept of startups is explained in more detail, occasions for the valuation of these type of companies and the procedures for determining the company value presented. Two processes, the Multiples approach and the DCF method are applied to one example case. Finally, the results of both methods are compared and evaluated. For future work, there are also further possibilities for company valuation by young companies.
The present thesis aims to give an overview on alternative forms of work and the current coworker in regard to gender, age, profession, and motivation to work in a coworking space. The growing number of coworking spaces available to an increasing number of workers explains and justifies the analysis of a current inventory. The economic and social changes influence the way people work. Younger generations and university graduates, in particular, are disproportionately engaged in non-standard employment relationships. This development in connection with the detachment of work and workplace opens up possibilities of alternative forms of work. Coworking spaces are only one example resulting from this change but will be the focus of this thesis.
The following research question is being asked: Coworkers, who are they and how are they using this alternative form of work? To answer the research question, a quantitative survey was conducted which addressed current coworking members.
The results showed that coworking spaces are mainly used by young academics who work as freelancers or self-employees. Coworking spaces constitute an alternative to home-office for various professional groups. Thereby, the alternative form of work is preferred over traditional offices. Considering the increasing number of atypical employment relationships, mobile workers, and coworking spaces it is most likely that these spaces will gain in importance and will impact the world of work in the future.
This thesis as well as the survey results are interesting for coworking space owners, for companies, and for politicians.
This paper will focus on inequality, especially on income inequality as an indicator for economic well-being. The purpose is to look at how income inequality is defined and measured, and the global development thereof and consequent drivers, and how a state can redistribute income, including through fiscal policies. A geographical focus will be drawn, as Germany and the United States will be examined in more detail. Also, a short examination of key differences between the two to-be-examined countries will be made to gain insights on how two advanced economies can show such distinct differences in inequality. In the end the author hopes to suggest policy relevant focuses in the hopes of decreasing income inequality in the future.
Cash, Less Cash and Cash-less: An Analysis of the Preferred Payment Methods in Germany and Sweden
(2019)
This paper focuses on the preferred payment methods in Sweden and in Germany. The current trends will be explored to find out which differences there are in regards to this matter and why. A cross-country analysis is made considering the costs, safety, and other important features of cash versus non-cash payment methods. Sweden is considered a country that is using less and less cash, almost on the way to becoming a cashless society. Germany on the other hand has stayed loyal to their Euro-banknotes and coins, with it being the most popular method at point-of-sales transactions. This is due to their different social norms, which have been shaped by their countries’ histories.
Is Germany going to follow in Sweden’s footsteps and turn away from cash?
No, not any time soon.
In the last recent years, Bitcoin along with many other cryptocurrencies has grown and developed into multibillion dollar industry. Cryptocurrencies are perceived or even misunderstood by many people and experts as purely speculative assets, which have unpredictable values and extreme volatility. The public opinion is separated into two sides: the first side considers cryptocurrency, respectively, Bitcoin as one of the biggest financial bubble and the second side thinks of cryptocurrency as the future which has great potential to revolutionize the financial industry. In fact, the revolution initiated by digital currency does not lie in the transaction value or short-term earning opportunities for cryptocurrency investors, but rather in the underlying technology behind it called „Blockchain”. Since the very beginning of currency and private infor-mation, the existence of thieves and fraudster has always been problematic. Due to the complexity of fraud and the serious risks that fraud presents to business, fraud detection and fraud prevention is often conceived as cat-and-mouse game between companies and fraudsters. Admittedly, there is no completely fool-proofed system or technology, on the other hand fraudsters nowadays constantly change and develop their technique in order to bypass even the most complex security system. Block-chain is a shared distributed ledger that is immutable and resistant to tampering. Only verified contributors by blockchain are allowed to store, view and share digital infor-mation in a security-enhanced environment. The three following features of block-chain: distribution, immutability, permission which help to maintain trust, accountabil-ity and transparency in business relationships. This cutting-edged technology called blockchain has the capabilities and potentials to provide companies and organiza-tions the ultimate fraud prevention solution which they have been waiting for in a long time.
“The technology likely to have the greatest impact on the next few decades has ar-rived. And it is not social media, it’s not big data, it’s not robotic, it’s not even AI. You will be surprised to learn that it is the underlying technology of digital currencies like Bitcoin. It is called the blockchain – Blockchain.”.
Don Tapscott (Tapscott, 2016)
The car seat covers industry is one of the gem markets which have not fully developed due to the lack of product and brand awareness. The aim of this paper is to analyze the market for start-up retail companies and recommend marketing strategies which involve optimization of various online marketing parts to improve the start-up retail companies’ online presence.
In the first part, the market of tailor made car seat covers will be analyzed based on the product awareness, brand awareness, demography, and its position in the market will also be assessed using the theory of marketing that I have learned; Marketing Mix, Porter’s Five Forces and BCG Matrix. The result shows that this market is underdeveloped and shows a promising sign that this market can be profitable if done correctly.
Next, a detailed explanation about the purposes and how does online marketing and its parts function. To write this paper, I analyzed the primary data from the company Lederausstattung which is also the mother company from Seat-Styler and followed it up with secondary sources, from books and internet resources. Only by understanding how they function, then a suitable marketing strategy can be created by the end of the paper.
The result shows that it is possible for small or start-up retail companies to improve their online presence using a limited budget, although the work load can be high, it is still rewarding and worth the extra length. Using this thesis, I hope that the company which deals with customized expensive goods can be benefitted and start online marketing correctly to ensure a sustainable high income.
Recent economic recession in Russia raises the question whether it
could be a consequence of the Dutch disease. This thesis attempts to
find out if Russia is sick with Dutch disease. The following symptoms of
the disease are derived from the theoretical model by Corden and
Neary (1982): (A) the appreciation of the real exchange rate; (B) the
contraction of tradable sector and the growth of non-tradable sector; (C)
the overall increase of real wages in the economy. The symptoms are
empirically investigated through analysing the statistical data from
Rosstat and other databases. The results of analysis show that all
examined symptoms of Dutch disease are present in Russia. However,
some of these symptoms could be explained by other factors like rise in
productivity or ‘de-shadowization’ of wages, which could have induced
the same effects on the economy. Nevertheless, all facts indicate a high
risk of Dutch disease presence in Russia. Therefore, the government
and the Bank of Russia should implement the appropriate fiscal and
monetary policies such as expansion of the size of sovereign
stabilization fund and the improvement of its governance as well as
introduction of smart inflation targeting approach.
The world of organizations and their human resource management is changing. Challenges such as demographic development, the increasing transparency of the labor market and a continuous shift from manual labor to mental work intensifies the talent shortage, especially in times of high unemployment. Accordingly, organizations are searching for methods to face these challenges in the long term. One such approach is talent relationship management (TRM), as a recruiting approach to obtain qualified employees to staff strategically hard-to-fill positions.
The present Bachelor thesis examines the effectiveness of communication channels to reach young talents with TRM practices in a cross-sectional study, including how attractive those practices are for talents, especially talent communities. This examination takes place against the background of a potential discrepancy between offered and experienced TRM practices.
The sample is based upon a one-off piece of market research involving 128 valid participants, divided into 77 female and 51 male candidates, with an average age of 24.7 years. The acquisition of the participants for the survey occurred through several social media platforms, whereby the link to the online survey was posted on Facebook, Xing and LinkedIn. The online questionnaire was developed for this study and includes self-constructed questions to the offerings and expectations of TRM practices.
From the results, it can be derived that overall the company side meets the expectations of the candidates regarding TRM practices. The effective communication channels to reach young talents are electronic ones, which companies are using to address the talents. Especially with the direct sourcing instrument of talent community, they are offering the talents an attractive TRM practice from their perspective. Nonetheless, it is problematic that the TRM practice of talent community does not reach the talents because the communities themselves are unknown.
Today’s world is marked by growing economic ties and an increasing focus on
homogenizing countries and continents – yet at the same time, the gap between rich and
poor countries widens. The expansion of interrelations on political, economic and social levels led to the rise of new free trade agreements covering a developmental component as well, which can be highly influential for the economic situation of a developing country. For that reason, the present paper aims at pointing out the influences of EU trade relations on African communities. In order to do so, general potentials and risks as well as impacts based on a number of studies and figures will be illustrated and the current European Partnership Agreements between the EU and a number of African, Caribbean and Pacific countries will serve as in-depth example for the present research. A comparative analysis between the Caribbean, in which the Agreement has already been implemented since 2008, and the African region will further serve as a basis for future estimations on how European Partnership Agreements will likely impact Africa after their implementation. Besides the potentials that serve as legitimation for implementing free trade agreements with a focus on the developmental aspect for developing countries, the findings reveal a number of risks and challenges that need to be addressed. Furthermore, the paper provides the reader with an assessment of the dependency relation between the EU and Africa as
well as an aggregation of future expectations.
Generational theory has been a subject that has gotten a lot of attention over the last couple of decades. However, there exist many points for critique including a lack of national focus and disregarding of generational heterogeneity.
Millennials, as the the newest entrants into the business world, have gotten a lot of recent attention in business research pertaining to generational theory.
Both popular media and scientific sources paint a contradictory picture of Millenni-als in the work place. However especially popular media sources proposes man-agement suggestions based on some of these descriptions without empirically val-idating them.
The current study sets out to test the stereotypical work values of Millennials and proposed management suggestions for them on a national subunit of Millennials.
By validating relevant items against the subset of German Millennial students the author contributes to existing literature on generational theory and especially gen-erational management in the workplace.
The paper under consideration focuses on the network approach to internationalization. According to it, the choice of a country to which a firm internationalizes as well as the market entry mode are influenced by bilateral relations, i.e. firm’s networks. The aim of the given thesis is to explore the influence of bilateral relations on the internationalization process of the selected enterprises in the wind power industry.
As to the methodological framework, in line with the aim of the research paper under consideration the deductive approach has been applied. In order to answer the research questions and to meet the research objectives, the author decided to use the multiple-case study holistic design method, i.e. the research spreads over three world’s largest enterprises in wind power industry and focuses on every case in its totality.
The empirical part proves that bilateral relations do influence the internationalization path of the selected enterprises. Additionally, due to the fact that wind turbine producers under study are conglomerates, they are characterized by a relatively higher degree of resources commitment than non-conglomerate companies.
The following thesis has been written with the aim of identifying if virtual
reality could potentially have an impact on consumer behavior in tourism.
Answering this question could have an impact on the application of the
technology as a marketing tool. Due to the fact that there is limited
knowledge available on this topic so far, the research is considered to be
exploratory. To gain first insights into the reactions of consumers when
being exposed to the technology, their reactions were evaluated using a
qualitative approach.
This thesis is consisting of four parts. Firstly, the relevance of the topic will
be discussed. The following, theoretical part is dealing with tourism,
consumer behavior and virtual reality technology. Thereafter the empirical
part is establishing hypotheses in a first stage to later rank and evaluate
these hypotheses further. To conclude the thesis, the paper will be
presenting conclusions and a future outlook.
After the lecture of the thesis you will learn what potential implications the
usage of virtual reality technology can have when being used as a
marketing tool in tourism. This knowledge of potential implications can lay
the foundation for further research and shows the predominant
considerations that should be made when dealing with the topic of virtual
reality in tourism marketing.