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Megatrends als Erfolgsfaktor der Produktstrategie - ein Vergleich der Marken HARIBO und Katjes
(2021)
„Entwicklungen und Auswirkungen bei der Haftung von Geschäftsleitern im Eigenverwaltungsverfahren“
(2021)
How does the COVID-19 pandemic influence the ability of entrepreneurs to found a new business?
(2021)
As the Corona pandemic unexpectedly hit the world, almost all spheres of human
coexistence were radically affected, e.g., social interaction and the economy. Especially
newly established start-ups were thrown into an environment full of uncertainties and
challenges. Although there is much research on entrepreneurship in general, the field of startups in the Corona pandemic is only scarcely discovered. Thus, to close this gap, this thesis
asks how the COVID-19 pandemic influences the ability of entrepreneurs to found a new
business. As subquestions, it is examined what challenges and risks entrepreneurs face while
starting a new business during the pandemic and which business opportunities are fostered
by the pandemic. As a theoretical basis, a summary of the academic concept of
entrepreneurship is presented. Regarding methodology, a qualitative interview guideline was
created, and five interviews with founders of Berlin-based start-ups were conducted and then
analyzed according to Kuckartz. Afterwards, the Dynamic Capabilities Theory, the Network
Theory, and the Organizational Learning Theory are introduced and applied to evaluate the
results of the interviews. Following, the top three threats and opportunities for start-ups
founded during the pandemic were identified: the top three threats include contact
restrictions along with the resulting interaction through remote working. In addition, a
change in customer demand for specific industries, such as hospitality or travel, was
identified. The three main opportunities identified by the start-ups were the financing
situation, the accelerated digitization push, and the resulting opportunity to reach more
talented employees online. In conclusion, the majority of the founders agreed that the
opportunities exceeded the threats. Furthermore, the key implication of this thesis is that
founders who plan on starting a business that primarily focuses on products and services
marketed online should not be discouraged by the seemingly bad outlook for new business
due to the pandemic.