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2021
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Master's Thesis
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True priced (1)
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International Business Management M.A.
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How does true pricing work out in reality? A case study about a company selling true-priced coffee.
(2021)
Voß, Kai
Exploring the true price concept of True Price Foundation and a coffee company selling true priced coffee. Showing that while the concept is promising, the application by this company has some flaws.
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