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Völkerrechtliche Verantwortung für menschenrechtswidriges Handeln transnationaler Unternehmen
(2023)
The proximity between luxury and art is used by luxury brands to attain artistic characteristics to overcome the challenges of growth and legitimization. Authenticity is essential to luxury brands, yet research that investigates the influence of art on the specific brand dimension is scarce.
This thesis theoretically combines the concept of luxury and art and establishes a basis on the importance of luxury brand authenticity.
This thesis investigates how the proximity between luxury and art influences luxury brand authenticity. Following an integrative literature review, an analysis of two exemplary cases was conducted. The cases portray artistic collaboration and conflict with the luxury brand Hermès. The analysis shows that luxury brand authenticity is positively influenced by the collaboration with an artist, whereas the conflict between the brand and an artist predominantly weakens the authenticity of Hermès.
The results are unable to generate general influential factors on brand authenticity but show that the proximity of art and luxury influences the authenticity of luxury brands. They have implications on luxury brand management and the importance of the freedom of artistic expression. This thesis sets the foundation for future research by highlighting the relevance of the influence of the proximity of art to luxury brands.
The global currency system leads to unequal outcomes. This paper aims to
define the factors that make the dollar-dominated system unequal for
economically developing countries and looks at three suggestions on how to improve the system including Stiglitz’s global greenback, Ocampo’s SDR-based global currency, and Eichengreen’s tweaking of the edges.
Analysis and Economic Development Initiatives for Chilean Cities Facing Dictatorship Consequences
(2022)
Das Arbeitszeitmodell "Vier-Tage-Woche" als ein Mittel zur Bindung bzw. Gewinnung der Generation Z
(2022)
This thesis provides an explanation of the current interest imbalance of patients' representatives compared to its other members comprising the Gemeinsamer Bundesausschuss (G-BA; Federal Joint Committee). Specifically, it analyzes which factors are most likely to affect a successful intervention of the legislative process of the G-BA. It does so by drawing comparisons to the unequal representation of interest in the context of lobbyism. The thesis tests to which degree particular conditions favor competing organizations in the economy to partially alter political decision-making. The synthesis applies these findings to the members of the G-BA and points out possible areas of application and limitations of its explanatory power. Additionally, the study suggests courses of action to promote equal and transparent decision-making in the G- BA, based on concrete measures in lobbyism to restrict the adverse effects of disproportionate interference of interests.
This paper examines strategic aspects of film production, and its management evaluated
through the relationships in the respective production networks.
To analyze the composition and relationships inside the production network of feature
films, three qualitative illustrative case studies were conducted based on publicly available information and production materials provided by the respective production companies to map the production process using ego diagrams and to establish a relationship
diagram showcasing essential relationships and their reciprocity to evaluate important
nodes and their roles inside the production networks.
Results in these cases show that the dual role of the director and scriptwriter is essential
for establishing the production network, as well as the successful realization of the artist’s
creative intent and securing auxiliary functions crucial to production, such as technical
realization and the securing of funding for productions.
The results imply that further research into the relationships of different nodes in a film
production network is worthwhile and possibly very insightful.
The Influence of Sustainable Distribution Efforts on Consumers’ Buying Behaviour in Online Fashion
(2022)
Die Führung von Mitarbeiter*innen unterliegt dem ständigen Wandel und wurde durch die rapide Einführung des mobilen Arbeitens vor eine große Veränderung gestellt. In der vorliegenden Bachelorarbeit wird die Veränderung des Führungsverhaltens durch die Einführung des mobilen Arbeitens im deutschen Mittelstand untersucht. Hierzu wurde eine Umfrage in einem deutschen mittelständischen Unternehmen und eine Interviewrunde mit drei verschiedenen Expert*innen abgehalten. Die Ergebnisse dieser beiden Methoden zeigen, dass eine Neuausrichtung der bürogebundenen Arbeitszeit gefunden werden muss und dass sich die Führungskräfte neuen Wegen gegenüber öffnen müssen, wie die Mitarbeitenden in der mobilen Arbeitszeit auch sozial an das Unternehmen und die anderen Teammitglieder gebunden werden können. Hierbei sind die technischen Hilfsmittel besonders mit einzubeziehen und auch der Umgang mit diesen neuen technischen Möglichkeiten zu schulen.
Customer Centricity bei Amazon - ausschließlich kundenorientiert oder übergreifendes Erfolgskonzept
(2022)
Implications of mobile social commerce for micro-businesses in Germany - the case of Instagram Shop
(2022)
Forschungsfrage: Welche Unterschiede gibt es in der nichtfinanziellen Berichtspraxis von Energieversorgungsunternehmen in Deutschland, Spanien und dem Vereinigten Königreich und inwiefern unterscheiden sich die Angaben zum Belang Bekämpfung von Korruption und Bestechung? Wie werden diese Unterschiede im Rahmen der Corporate Sustainability Reporting Directive adressiert?
Im Rahmen dieser Arbeit soll die Berichterstattung von Korruption und Bestechung
ausgewählter europäischer Energieversorgungsunternehmen untersucht werden. Hierfür
wird zunächst der aktuelle Stand der Forschung beleuchtet, indem ein kurzer Überblick
über die Ergebnisse aktueller Untersuchungen gegeben wird.
Daraufhin werden anhand einer empirisch-qualitativen Inhaltsanalyse die wesentlichen
Unterschiede herausgearbeitet und zusammenfassend dargestellt. Um vorab einen Kontext
zu schaffen, welche Unterschiede zu erwarten sind, werden zunächst die rechtlichen
Grundlagen untersucht, konkret wie die Länder, in denen die zu untersuchenden
Unternehmen ihren Sitz haben, die Regelungen der CSR-RL in nationales Recht transferiert
haben und welche Mitgliedsstaatenwahlrechte dabei genutzt wurden. Im Anschluss an die
empirische Analyse wird durch ein entsprechendes Punktevergabesystem ein Ranking der
untersuchten Unternehmen erstellt.
Im Anschluss soll die Forschungsfrage beantwortet werden, indem
Untersuchungsergebnisse mit dem aktuellen Gesetzgebungsprozess der CSR-Directive
COM(2021) 189 (CSRD) in Kontext gesetzt werden. Besonderer Augenmerk liegt dabei
auf dem aktuellen Prozess zur Erstellung europäischer Nachhaltigkeitsstandards durch
delegierte Rechtsakte der Europäischen Kommission.
Abschließend soll die Zukunft der nichtfinanziellen Berichterstattung hin zu einer
Nachhaltigkeitsberichterstattung im Rahmen internationaler Standardsetzungsverfahren
aufgezeigt werden.
The subject of this bachelor thesis is the increasing number of brand cooperations in the luxury fashion industry with the simultaneous increase in Generation Z customers. This thesis aims to discover why and to what extent luxury fashion companies must adapt their marketing measures to reach this new generation of luxury buyers. In ad- dition, the question is to be answered whether brand cooperation can be used as an ideal marketing instrument to address Generation Z. To be able to answer these ques- tions detailed literature research will first be conducted to subsequently confirm, refute or supplement the findings by conducting a qualitative study in the form of expert interviews.
The following Bachelor Thesis is firstly concerned with the topic of short selling and the impact it has on a company and its 's stock price while presenting its ability to help market liquidity, price discovery, and price efficiency. To present the twofold of the matter, this paper aims to portray short selling as a risk management tool by diversifying a company's portfolio and identifying the risks for the market. In the fourth chapter, democratizing finance is described, particularly the access to trading platforms, and the potential risk on market efficiency is analysed in depth. These matters then intersect in the following chapters by considering the intentions the retail investors had to increase their holdings in a failing company and then posing the question of whether the short position held by institutional investors was reasonable and sophisticated. This paper finds evidence that the majority of new retail investors entering the capital market belong to Generation Y (1981-1995) and Generation Z (after 1995). Furthermore, there are implications for believing that the easy access and zero-commission trading contribute to the surge in the market, thus concluding that the democratization of finance enables more non- professional traders to participate in the capital market.
Referencing the Financial Crisis of 2008, the paper's objective is also to find a direct tie between the impact on those affected and the participation in the 2021 collective investment in Gamestop. This paper, however, did not find any self-sustaining evidence that the Financial Crisis of 2008 was their [retail investors] primary motive to invest. Lastly, there is an analysis of the potential developments in the financial market due to more market participants and the potential market manipulation.
This thesis examines the institutional weaknesses of the Eurozone and potential policy instruments or fiscal reforms to remedy them. Despite frequent amendments to the fiscal framework, the economic disparity between Member Countries persists and continues to influence their performance negatively, and with that the growth of the Eurozone as a whole. Analyzing relevant literature from before and during the Covid-19 pandemic, it is found that this disparity could be tackled by, for example, private-market-based instruments compared to the currently implemented SURE-bonds, a reinsurance system through a central European fund, a Euro Area Safe Asset, or a Central European Budget or Fiscal Capacity. It could be supported through the incentivization of fiscal discipline. The thesis argues for a policy response in the form of reforms to the Eurozone's fiscal framework, especially eliminating the complex nature of fiscal rules, their tendency to promote procyclical spending behavior, and their insufficient regard for Member Countries' differing economic prerequisites.