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In this research paper, the main focus was to concerns the role of Business Intelligence (BI) in decision-making processes in organizations. The biggest goal of this thesis is to explore how decision-makers use and deploy this BI output to structure collective vision and achieve organizational choices. Business intelligence
can be described not as a process or a product or even a framework, but as a new strategy in organizational architecture based on velocity in data analysis in order to make correct strategic choices in company with maximum performance in a minimum quantity of time. After a study evaluating a conceptual model of the impact of business intelligence on strategic choices was constructed together with interviews among decision-makers. In order to evaluate the model, few questions
were raised and later solved during the studies. The research concentrated on knowing how the information supplied by the business intelligence system were used by the staff in the organization. The project focused on conducting in-depth interviews in a diverse organization with managers with six different backgrounds.
Each of the interviewers make decisions based on the output of BI.