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Die Unternehmensfinanzierung ist ein essenzieller Teil des Erfolgs eines Unternehmens und kann in zahlreiche Arten unterteilt werden. Der Lebenszyklus eines Unternehmens gibt darüber Aufschluss, welche Art von Finanzierung für ein Unternehmen geeignet ist. Die Finanzierungsarten können in die Innen- und Außenfinanzierung unterteilt werden, von denen jede Besonderheiten aufweist und verschiedene Kapitalgeber*innen anspricht, die unterschiedliche Anforderungen sowie Interessen an Kapitalnehmer*innen haben. Die Kreditfinanzierung ist dabei eine der häufigsten Außenfinanzierungsarten und weist unterschiedliche Kapitalgeber*innen auf. Die Quelle des Kapitals ist der Finanzmarkt. Crowdlending Plattformen haben eine neue Finanzierungsquelle für KMU's gebracht, diese ist eine alternative Kreditfinanzierung.
We are living in the age of data, organizations are facing exponential growth in data. This growth
of data if not dealt with in the right approach will do more harm than good to the organization.
One of the most important aspects of data is data quality. Increased data quality ensures better
decision-making, thereby enabling companies to stay competitive in the market. Data quality
directly affects business decision-making, consequently having a direct effect on the KPIs of the
organization. So it is integral for growing organizations to gain an understanding of where they
stand with regards to their data quality to make improvements needed so data quality problems
won’t affect the organization's goals and KPIs. The topic of data quality is a topic that has been
addressed in numerous researches and from different aspects, there are many established and
interesting studies that have been done and resulted in different frameworks that are followed in
our days now and that shows how rich and important this topic is. The thesis aims to gain a more
precise understanding of how data quality can affect the ability of an organization to achieve the
set key performance indicators (KPIs). To do that this study will take a live example which is the
company of Uberall and do a case study on it, the situation of data quality of Uberall was
analyzed through interviews with different employees from different departments. This research
gives an insight into some precise data quality problems that Uberall is currently facing and
needs to address .
After the introduction into the topic and its relevancy, customer experience management and its relation to third-party cookies for digital advertising are explained. Common methods to track customers along the customer journey are established; one of them being third-party cookies. The third chapter presents all categories of web cookies and describes their purposes. Thereafter, data privacy legislations, which regulate cookie usage and consumer rights are introduced. In the same chapter, a timeline of the third-party cookie phase-out is given and cookies’ efficacy for advertising is analysed. In spite of marketer’s reliance on third-party cookies, the deprecation of them might present marketers with new opportunities.
Pink Tax - Soziale und ökonomische Ungleichheiten als Auswirkungen von Genderstereotypisierung
(2021)
What are the Limitations of the Internal Control Systems which May Lead to Major Accounting Fraud
(2021)
Driven by the decrease in the fertility rate, the increase in life expectancy, and, therefore, the shift of the demographical structure, the topic of labor shortage is gaining more importance worldwide, and in the context of the present paper, in Europe and Germany. More precisely, this paper deals with the labor shortage in the field of nursing in Germany.
The lack of nurses and geriatric nurses is not only due to the demographical change. Moreover, it’s a result of the poor working conditions, the negative image of the profession, and other factors that will be examined in the paper in every detail.
Further, the paper examines the labor shortage in nursing out of the perspective of several actors, including the state, institutions, and literature, in consideration of political, sociological, economical, and technological factors. In the course of this analysis, five semi-structured interviews were conducted and analyzed within the paper.
All these attempts aim to answer the research question: "What are the causes and the effects of the shortage of skilled labor in the nursing sector in Germany?" The answer to this question considers a variety of different components.
Concerning the effects, several activities and measures to counteract the shortage of nursing workforce in Germany are presented, including, among other things, the project “Konzertierte Aktion Pflege”, various legislations, activities driven by human resources. Overall, the thesis and the results are beneficial for everyone that is influenced by the topic (including nurses, governmental institutions, employers, and employees in nursing), along with everyone in society. This is because anyone, either as a relative or as a patient, can be confronted with the need for care.
The use of the Country-of-Origin (COO) effect is a relevant topic in the field of international marketing research and is gaining more attention in today’s global economy. Especially in the cosmetics industry, the origin of brands tends to be included within their marketing strategy. Therefore, this thesis examines how the COO effect is impacting the evaluation of international cosmetics brands with influential market players such as the USA, South Korea and France. Using a quantitative approach, the opinions of consumers in relation to the different COO dimensions and the importance of these, as well as possible influencing factors and the impact on behavior, was analyzed. Ultimately, significantly different ratings of each dimension and their importance were found. Similarly, the influencing factors involvement and familiarity might affect the evaluation and it is likely that the higher the COO effect evaluation, the higher is the purchase intention and the willingness to pay. The findings underline the role of the COO effect for internationally marketed cosmetics and theoretical and managerial implications can be drawn based on these.
In dieser Masterthesis wird der Brexit und die Folgen für den europäischen Profifußball erforscht. Das besondere Augenmerk wird dabei auf den europäischen und britischen Profifußball gelegt sowie Zusammenhänge untersucht inwieweit der Austritt Großbritanniens und Nordirland aus der Europäischen Union Auswirkungen auf den Profifußball hat. Eingangs wird der Brexit anhand der historischen Entwicklung, Referendum, Gründe und Ablauf erläutert. Die Entwicklung der Sportart Fußball wird im Allgemeinen thematisiert sowie die Entwicklung des Fußballs innerhalb und außerhalb von Großbritannien. Der wirtschaftliche Aspekt und die zunehmende Kommerzialisierung im Profifußball sind auch ein wesentlicher Bestandteil. Die Struktur und die festgelegten Regelungen der FA werden veranschaulicht. Im rechtlichen Rahmen wird das europäische und britische Wettbewerbsrecht erläutert, um aufzuzeigen wie der Sport und vor allem die Weltverbände FIFA und UEFA monopolistisch organisiert sind. Anhand des Bosman-Urteils werden Beispiele aus der Praxis herangezogen. Abschließend wird in der Thesis die Arbeitnehmerfreizügigkeit im Sport genauer analysiert sowie die prognostischen Auswirkungen des Brexit auf den Fußball, mithilfe eines aufstrebenden britischen Premier League Klubs, veranschaulicht.