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The purpose of this paper is to identify the impact of privacy concerns and regulation on the development of voice assistants. With particular focus on Amazon Alexa, the effects of customer mistrust and privacy policies on innovation processes will be analyzed. With voice assistants becoming increasingly ubiquitous, personal, and pervasive, customers and legislators have questioned their trustworthiness. The vendor’s dependence on the collection and processing of vast amounts of data to perform, and continuously improve customer requests has resulted in significantly higher customer privacy concerns. Consequently, leading companies have been facing challenges to gain customer trust. In an attempt to give an overview of how customer trust, privacy policy, and the continuous development of voice assistants relate, and to provide recommendations on how Amazon can safeguard customer trust while remaining innovative, this paper combines the review of current literature with a qualitative study. Through three semi-structured interviews with experts from leading voice assistant providers, the research problem is investigated. The findings indicate that customer trust is mediated and moderated by a set of variables. Generally, privacy policies have a positive effect on customer trust and perceived privacy. Voice service providers can actively nurture positive influences of trust, while mitigating adverse effects, by understanding trust beyond the issue of data collection requirements. Therefore, this paper enhances the understanding of the drivers of mistrust and the relationship between customer trust, privacy policies, and innovation.
Digital nomadism is a unique form of telework that is characterized by continuous traveling. Even though
digital nomads classify as remote workers, they experience different opportunities and risks than
traditional home-office-based teleworkers. Due to their high mobility, they face more travel-related
challenges such as exposure to the unknown, financial unpredictability, and cultural barriers. At the same
time, digital nomads perceive their lifestyle as more rewardful with benefits like personal growth,
freedom, and autonomy. The current COVID-19 pandemic may limit digital nomads' freedom and travel
behavior, but most digital nomads have implemented strategies to overcome the newly imposed
challenges. In fact, digital nomads are able to create new opportunities even in present times.
This research investigates the opportunities and risks of the digital nomad lifestyle before and during the
COVID-19 pandemic. Twelve digital nomads take part in an individual semi-structured interview held on
the online conferencing tool zoom. The findings from these conversations offer a more profound
understanding of how digital nomads perceive opportunities and risks and how they feel impacted by the
global pandemic.
The analysis of benefits and challenges can serve as a guide for aspiring digital nomads. As numerous
people start teleworking during the COVID-19 pandemic, they might embrace their newly gained location
independence by trying out the digital nomad lifestyle.
For the past 15 years, Germany has consistently ranked among the top 5 of the largest armament exporters world-wide, sending weapons, ammunition and so-called ‘dual use’ goods into international conflict zones. With the majority of the German public opposing such practices, it has become questionable whether strategic political decisions concerning armament exports are still under democratic control, or whether it is justifiable to speak of the existence of a so-called ‘military-industrial complex’ in Germany. The concept, which describes an alliance between a nation’s military troops, its defense industry as its main supplier and parts of the political apparatus, is already commonly used when speaking about the US situation. The thesis investigates whether the use of the term can be justified in the context of Germany focusing on the procurement practices of the German unified armed forces (Bundeswehr), the arms exporting practices of German corporations, and the lobbying power of the German defense industry. Finally, the case of German arms exports to Saudi Arabia was used to evaluate the concept on a clear example. The case study also provides insight to what extent public pressure plays a role in bringing decisions about armament exports back under democratic control.
Keywords: Military-Industrial Complex, German defense industry, armament exports, Saudi Arabia
ABSTRACT
The primary intention of this bachelor thesis is to investigate the main motives that drive female entrepreneurship in Mexico in the service sector and evaluate if these factors are necessity or
opportunity driven. It also discerns if financial constraints are the motive for the business size and sector selection. For this purpose, the motivational factors driving female entrepreneurship
were examined in the form of extensive qualitative interviews (N=5) paying special attention
to the reasons influencing the size, growth, sector selection and mode of financing of the businesses. This research paper aims to provide a comprehensive understanding of what motivates women in Mexico to undertake businesses in the service sector and gain a clearer
vision of their ambitions.
Peru experienced an economic transformation throughout the 2000s. The country has become one of the top emerging markets, and steep economic growth attracted high aid inflows. This paper examines the effect of development assistance on the Peruvian economy using regression analysis and secondary data analysis.
Introduction – The purpose of this study is to answer the following research question: how may B2B event marketing change and develop in a post-pandemic world? The objectives presented are two: find an answer on how B2B events may change once the virus will be eradicated and provide efficient guidelines to B2B companies that have adopted events as a main strategy.
Literature review – From the experiential economy term coined by Pine and Gilmore to the new technologies released in the B2B event industry; this chapter focuses on the evolution of experiential marketing, in particular on the rise of B2B events.
Methods – A two-case comparative case study was employed as the primary method of in- vestigation: two B2B events in two different settings (in-person versus virtual) will be taken into consideration. The research tools adopted are expert interview and the content analysis on secondary research.
Results – One final key learning has been discovered after the analysis of the two events: there are certain aspects in face-to-face events that cannot be replaced in a virtual setting and there are some virtual aspects that can enhance greatly the in-person event format. Discussion – The discussion of the results will help the researcher to fulfil the two objec- tives of this paper. Expectations and limitations of the research will also be outlined. Conclusion – The achievement of this research has been succeeded fully.
Keywords of the research: B2B events, experiential marketing, virtual, face-to-face, co- rona virus
The following bachelor thesis discusses and analyzes the People’s Republic of China's growing interest in investing in Africa. China has used the opportunity of foreign direct investment to strengthen its economy and grow its influence abroad. The main focus of this thesis is to assess China’s direct investments in the Republic of Cameroon and the Federal Republic of Nigeria’s private sectors and the impact that it has on the two respective countries. The purpose of this study is to explore Chinese investor’s engagement in Africa, specifically in Cameroon and Nigeria. The goal is to analyze the effect Chinese foreign direct investment has on the selected countries and to determine whether the existing Sino-African relationship is a modern form of imperialism or a productive partnership. Through a cross method between a meta-analysis and a case study, the thesis will examine whether Chinese engagement in Africa is a win-win situation for all countries involved. The comparison of different China-funded projects in Cameroon and Nigeria makes it clear that trade deals with China have prospered the economies of both respective countries and created a win-win situation rather than a modern form of imperialism.
This thesis investigates Original Sin in the West African Economic and Monetary Union in the framework of regional integration and cooperation initiatives. The phenomenon describes the inability of countries to borrow in their currency. The central hypothesis is that
smaller South-South Coordination schemes do not possess the necessary magnitude to over-
come Original Sin. Therefore, this paper first substantiates the existence of Original Sin in
West Africa. Subsequently, it examines the influence of economic, fiscal, and monetary fac-
tors on the time variance of Original Sin in the region using a Tobit model in a case-study
setup. The findings are in line with prior research. Furthermore, the results uphold the presumption that financial and monetary integration and cooperation alone are not a panacea for Original Sin. Finally, the thesis reflects the inspected data and contemplates the encoun-
tered challenges.
When enabling collaboration among employees who work physically dispersed, remotely or in different locations, increasing utilization of information and communication technologies (ICT) can be examined. Consequently, its implications on employee well-being need to be investigated. This paper aims to understand the day-specific effects of two particular ICT demands, interruption and workload, on exhaustion by adopting a perspective out of the transactional theory of stress and coping. A sample of 73 employees (and a total of 444 days) took part in a daily diary study with four measurement points a day during ten consecutive workdays. The results depict a positive correlation between the stressor ICT interruption and the strain after-work exhaustion on a within-person level. However, no significant association between ICT workload and exhaustion could be found. By adopting a transactional perspective, the study contributes to a better understanding of how ICT communication affects occupational health and highlights the importance of reducing the demands that ICT imposes on employees’ resources.
This thesis analyzes the stock prices of German companies during the Covid-19 pandemic. The first part of the thesis concentrates on the theoretical background on stock prices, their value, and how investors make an investment decision, which is all covered by academic literature. In the second part of this thesis, the author answers the question, whether investors experienced herding behavior on the German stock market during the Covid-19 pandemic, by conducting multiple empirical tests. Here, the methodology uses daily closing prices and cross-sectional absolute deviations to conduct regression models, which test specifically for herding behavior. The results imply that investors did not significantly herd around the market during the observation period from 1st June 2019 to 31st May 2021. Due to the never-before-experienced global health crisis, analysts and investors faced great uncertainty. They focused more on private information, because the opinions of others changed rapidly, just like the surroundings during the pandemic. This paper provides key insights about investors herding behavior during the last two years in Germany.
Considering the ongoing and omnipresent growth of multinational corporations
(MNCs) within the global context of business and with them also human rights
scandals, firms will inevitably come across the questions of how to manage and control
their international supply chains. The emergence of the so-called “global economy”
has led to a tremendous growth and complexity of international supply chains,
fragmented production processes and also created countless cross-cultural points of
contact. (Jüttner, 2005; Bai & Sarkis, 2020) It is a matter of fact that most MNCs have
multiple tiers in their supply chains around the countries in which they conduct
business. This fact imposes great challenges to comply with the parent company’s
production standards with regards quality, safety, and other crucial key factors. In
recent decades, countless firms from developed countries have found business
opportunities in emerging markets, among which also the Chinese market can be
found. This paper addresses the above scribed issues of supply chain transparency
(SCT) based on Sino-Western international joint ventures. This thesis aims to address
possible Sino-specific factors which need special consideration when Sino-Western
Joint Ventures aim to implement SCT regulations into their businesses. It will first
introduce the framework of supply chain transparency as a concept, then shed light to
the role of international joint ventures in China. Thereafter the author will give an
overview of traits specifically found in the context of Chinese business management
including their influence on Sino-Western Joint Ventures. This paper is then concluded
by describing the thesis findings including aspects of importance when China-specific
management characteristics are to be considered in a Sino-Western Joint Ventures and
which prerequisites might be necessary if a company aims for conducting supply chain
transparency activities within their business. Finally, limitations of this paper will be
outlined as well as potential future research possibilities mentioned.
This thesis examines the success factors of digital branding within the framework of electronic sports. In order to achieve comprehensive results four experts within the field of marketing and/or esports were interviewed on the topic. Examining the interviews by using the Mayring method of evaluating text-based data yielded the result that the success of digital branding lies within a wholesome digital marketing strategy. The study pinpoints direct measures that can be identified as key success factors and explains these further in the context of the digital-only industry of esports.