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Der Markt für Milchprodukte stellt mit seiner Größe ein bedeutendes Potenzial für pflanzliche Alternativen wie Hafermilch dar. In diesen Markt hineinzuwachsen und Kuhmilch teilweise zu verdrängen erscheint in Anbetracht des wachsenden Trends der Reduktion tierischer Produkte derweilen realistisch. In der vorliegenden Arbeit wird eine Kommunikationskampagne entwi-ckelt, die sich direkt an die Konsumenten von Kuhmilch richtet und sie davon überzeugen soll, teilweise oder vollständig auf Hafermilch umzusteigen. Herausfordernd ist dabei, das habituelle Kaufverhalten der Kuhmilchkonsumenten zu durchbrechen. Sekundärforschung, ein Fokus-gruppeninterview sowie eine Online-Befragung legen nahe, dass eine Kampagne am Ort des Kaufes der Produkte am meisten Erfolg verspricht. Das dortige gewohnte Umfeld muss mit Kaufanreizen ausgestattet werden, um das habituelle Kaufverhalten zu durchbrechen. Außerdem sollte die Werbung an die Motive der Kuhmilchkonsumenten appellieren und sie dazu bringen, das gewohnte Verhalten bewusst zu kontrollieren. Weiterhin sollten Influencer in die Kampagne intergiert werden, da Hafermilch besonders häufig durch Empfehlung von Freunden gekauft wird. Überzeugend wirken auch verständlich aufbereitete Produktinformationen sowie die Be-tonung von Convenience und Modernität der Hafermilch.
Currently, our market economy as embedded in a capitalist system does not account for the sustainability of the environment on which scarce resources it relies beyond their market value. The environmental throughput in the form of CO2 emissions as a consequence of the energy consumed by the market for its economic growth is considered an externality for which the market does not account. This has led to a situation of overshooting the Earth’s environmental capacity to the extent that our human society risks collapse within this century. This paper researches the question of how our mainstream economic theory must change to ensure a sustainable way of life for the current and future generations under the environmental boundaries.
According to mainstream economic theory, a price on externalities like CO2 emissions lowers their consumption, and substitutes are found. Although this might reduce CO2 emissions, it does not prevent other environmental damages, like biodiversity loss. The price of the Social Cost of Carbon (SCC) is currently calculated by governing bodies via Integrated Assessment Models (IAMs) which in this paper is represented by the work of William Nordhaus and his Dynamic Integrated Climate-Economy (DICE) model.
Contrary to the neoclassical economic theory we research the transdisciplinary field of ecological economics, represented by Kate Raworth and her Doughnut model. This paper explores the shortcomings of mainstream economic theory to develop economic thinking beyond the management of scarce resources in a limited market economy towards the sustainable management of our planetary household and its species well-being. The research method in this paper is the analysis of secondary sources, more specifically academic literature, reports, journalistic articles, and results of climate models.
It is concluded that ecological economics sufficiently extends mainstream economic theory around environmental accountability to constrain economic growth and mitigate harm to the Earth’s system. IAM modelling is highly arbitrary and must be seen as one of many tools of political-environmental decision making. A high carbon emissions price is nonetheless required to reduce carbon emissions. The question, if the political mainstream adopts the principles of ecological economics fast enough to avert the worst climate consequences, remains unanswered. The current level of green policy implementation is not analysed.
Abstract
Research on the practice of revitalization strategies in developed countries is
growing, but there are still relatively few examinations of specific strikes conducted
in connection with such strategies. This thesis would like to fill this gap.
Drawing on Bronfenbrenner’s and Hickey’s (2004) conceptualization of the
comprehensive campaign as a multifaceted approach, one that has notably been
utilized in the SEIU’s ‘Justice for Janitors’ campaign, this thesis examines how
both the IG BAU and the FNV-Bondgenoten have made use of elements of this
approach in strike action. Analyzing data obtained through expert interviews,
published documents and newspaper reports, I argue that both trade unions have
shown that it is possible to pursue industrial action even with reduced membership
density, while using elements of organizing.
Abstract:
The VW emissions scandal uncovered significant deficiencies in the sustainability
performance of numerous automotive producers. This raised the question,
whether sustainability reporting still reflects the real-life sustainability performance
in the automotive industry. If sustainability reporting was transparent and honest,
the tone of the reports should have been a more critical one in recent years. To
test this, a quantitative and a qualitative study were conducted. While in the
quantitative study, it was analyzed in which way automotive producers present
themselves in their sustainability reports, the qualitative study focused on their
real-life sustainability deficiencies. The results suggest that on an industry level,
sustainability reporting widely fails as an indicator of real-life sustainability. All
companies presented their sustainability actions in a highly positive way, although
more than two thirds of them were involved in sustainability scandals. However,
this result cannot be exactly confirmed on a company level. While the average
relationships are weak, they still rather suggest that those companies which
present themselves in the most positive way tend to perform the best and vice
versa. Since this only reflects the relative differences in the companies’ selfpresentation,
it hardly contradicts the main finding of the study: Sustainability
Reporting as it is used in today’s automotive industry rather serves embellishment
than transparency purposes.
This research aims to contribute to the field of sensory marketing for tourist destinations as perceived by tourists from Poland and from China who visited Chengdu, provincial capital of Sichuan, China. It explores and applies the theoretical background related to tourism marketing, sensory experiences, sensory marketing in a cross-cultural context. Furthermore, it especially focuses and gives insights regarding tourist sensory impressions and their impact on destination loyalty. The importance and role of sensory impressions in destination loyalty is emphasized by current research in the fields of tourism, marketing and culture, and supported by an interdisciplinary view of the role of sensory experiences in tourism and of senses in experiential aspects. The cultural management approach highlights the importance of minding the country of origin in marketing processes. A two-step exploratory study was conducted among the Polish and Chinese traveler groups who have visited Chengdu and their sensory experiences were measured. The findings suggest that sensory experiences significantly impact destination loyalty in both traveler groups, especially in gustatory and visual experiences. Moreover, the country of origin is significant in two sensory groups, visual and auditory, and their impact on loyalty is stronger among the Polish group.
A Deep Reinforcement Learning Agent Using Multiple Assets Financial Signals for Portfolio Management
(2019)
In this study, we investigated possible applications of reinforcement learning in the area of portfolio management. Aa specific topology of reinforcement learning is choosen to study the feasibility, Deep Deterministic Policy Gradient (DDPG), to train neural networks to perform trade in an environment simulated real world trading. The results show that the DDPG agent is able to learn price pattern and perform profitable trades. In single stock backtest, the DDPG is able to generate an annual return of 7%. While in multiple stocks backtest, DDPG agent can generate an annual return of 12%.
Startup incubation at universities is becoming increasingly important due to their ability to promote entrepreneurship among students and to increase the chance of survival of the created ventures. Moreover, due to the typically longer years of work experience of MBA students relative to other students, MBA students represent a key segment that such programs should target as previous research has shown that experience is a success factor in startup founders. However, there is little research in available literature on how to design startup incubation programs to maximize the participation and success of MBA students.
In this thesis, startup incubation programs at some leading universities around the world is surveyed. The goal is to come up with a framework inspired by the traits, internal or eco-system based, common to the successful university-based startup incubators. By evaluating these success factors with the preferences of MBA students, the thesis proposes certain services or processes that should be considered to design a university-based incubation program for MBA students. The result will be useful to university managers seeking to build an enduring entrepreneurial ecosystem and improve the entrepreneurial support services at their universities, especially for MBA students.
The thesis is composed of two aspects: first and foremost, desk research is conducted to catalogue the support services that are available to student entrepreneurs at some leading university-based startup incubators around the world. Secondly, a case study of part-time MBA students at the Berlin School of Economics and Law (HWR Berlin) is conducted through a survey and series of interviews. The study reveals several interesting results:
• All the studied startup incubators offer comparable basic services including, mentorship, workspace, seminars, funding, network, etc. The key difference is how those services are provisioned and the extent to which they use specific services to differentiate themselves.
• The universities place entrepreneurship at a center stage with the involvement of the universities’ top management and several institutions within and outside the universities, i.e., they build entrepreneurial ecosystems, rather than isolated startup incubation programs.
• The universities leverage their relative strengths or situation in their entrepreneurial support services e.g., technologically oriented universities such as MIT, Technion, NUS and TUM, focus on creating an environment where more innovation is created and on technology commercialization, Stanford University offers remarkable access to Silicon Valley, SETsquared partnership raises the profile of its members by creating critical mass in a regional alliance.
• Stanford University and MIT have diverse programs that give students multiple entry points to the ecosystems and allow the students’ experience to be easily customizable according to their needs.
• The case study showed an improved entrepreneurial self-efficacy (self-confidence) among the MBA students during the period of their MBA studies. Of equal significance, the study also showed a higher degree of improvement among final year students compared to first-year students of the two-year program. This could hint towards a modular design of startup incubation programs for MBA students, with more advanced activities left for the later part of the program.
• The survey revealed the preference of MBA students for a strong network, availability of mentors and coaches, and access to funding at their startup incubation center. A revelation which further strengthens the case for creating ecosystems.