Refine
Has Fulltext
- yes (24)
Document Type
- Bachelor Thesis (24)
Language
- English (24) (remove)
Is part of the Bibliography
- yes (24)
Keywords
- Geert Hofstede (1)
- Holacracy (1)
- co-creation, co-creation in higher education, corporate brand co-creation, university brand co-creation, university brand (1)
- collaborative course design, traditional course design, traditional teaching methods, collaborative teaching methods, flipped classroom model, problem-based learning, case-based learning (1)
- complexity-scoring model, university brand strategy, university brand tactics (1)
- currency inequality, global monetary system, global greenback, global currency, SDR, currency equity (1)
- feasibility (1)
- national cultural difference (1)
- self-management (1)
Institute
- Business Administration B.A. (24) (remove)
The global currency system leads to unequal outcomes. This paper aims to
define the factors that make the dollar-dominated system unequal for
economically developing countries and looks at three suggestions on how to improve the system including Stiglitz’s global greenback, Ocampo’s SDR-based global currency, and Eichengreen’s tweaking of the edges.
Universities using traditional teaching methods have an educational problem which ultimately turns into a corporate branding issue. While there are some papers mentioning the powerful impact collaborative activities in higher education can have, there was no study found which measures quantitatively the effect of (co-created) teaching environments on consumer-based brand equity, brand preference and motivation. The objective of this thesis was to analyse how far collaborative teaching environments can contribute to co-creating strong university brands and by that solve educational and managerial issues. Therefore, a 4x3 between-subjects design was selected. The study found out that collaborative course design methods have a greater positive influence on outcome variables than traditional course design methods. Also, the flipped classroom model affects the outcomes variables more positively than conventional teaching methods. Implementing co-creation methods in higher education increases competitiveness of universities. In addition, there is not one best collaborative tactic, but several best tactics exist for different purposes. A strategically intelligent market position within higher education can be created by starting to implement the philosophy of co-creation by first applying a flipped classroom model. After universities master it, they should find ways to reduce the complexity factors of implementing collaborative course design methods and integrate those tactics into their arsenal. The study is so far limited that it only consisted of imagined scenarios and was not a field study. Further, scale reliability was not confirmed for every construct. Also, governmental regulations in higher education can restrict universities' collaborative designing efforts. Future researches should work on the notion of co-creation qualification in HE. So do specific types of students, courses and teachers qualify more for the integration of collaborative tactics than others. Last but not least, it remains unclear how far co-creation in the educational space can affect not only students' life at university, but majorly impact their personal development over a longer time period.
The interplay between the specific nature of Early Stage Startups arising problems, the challenging determination for investors to set an appropriate investment price faced with several limitations of traditionally valuation approaches, motivated the author to investigate how far do qualitative valuation correlates with the development stage of the startup and in what way this assumption changes when the startup matures and the application of quantitative valuation increases. Moreover, during the theoretical research, it raised the question to what extent any valuation methods on their own, may be the only one influencing reason investors invest in.
Based on 6 expert interviews, first assumption is partially true, the second one is falsified, which leads to interesting further research areas to investigate.
This bachelor thesis investigates the influence of national culture on the feasibility of self-management practices, such as Holacracy. On the basis of qualitative interviews with six holacracy-experienced individuals from Germany, USA and Netherlands, indicators for relevant cultural influences based on the individual perception on Holacracy are examined. A conceptualized relation of Geert Hofstede’s research on cultural dimensions and employee related success factors for the implementation of Holacracy builds the framework for the analysis. The findings suggest that a correlation between the national culture and the feasibility of self-management practices exist, which is in line with the occurrence of holacratic companies across different countries. The analysis confirms the expectation that employee related indicators support the implementation of Holacracy in the Dutch and American culture. In contrast, less supporting factors were observed for the German culture, which would explain the limited number of holacratic organizations in Germany.
Inlight oftheincreasing importanceof digital andtechnological innovations,
corporations drive innovation initiatives in collaborations with startup through
corporate accelerators. How the corporate accelerator supports both parties
throughout the innovation process in regard to communication and the
exchange of information, has not been fully studied and gives an opportunity for
further analysis. Within t his thesis the supportive work of the corporate
accelerator has been empirically studied with the conduction of three i nterviews
with two experts from corporate accelerators and one startup founder and
provides in-depth insights and perspectives on the respective subject.
In the last recent years, Bitcoin along with many other cryptocurrencies has grown and developed into multibillion dollar industry. Cryptocurrencies are perceived or even misunderstood by many people and experts as purely speculative assets, which have unpredictable values and extreme volatility. The public opinion is separated into two sides: the first side considers cryptocurrency, respectively, Bitcoin as one of the biggest financial bubble and the second side thinks of cryptocurrency as the future which has great potential to revolutionize the financial industry. In fact, the revolution initiated by digital currency does not lie in the transaction value or short-term earning opportunities for cryptocurrency investors, but rather in the underlying technology behind it called „Blockchain”. Since the very beginning of currency and private infor-mation, the existence of thieves and fraudster has always been problematic. Due to the complexity of fraud and the serious risks that fraud presents to business, fraud detection and fraud prevention is often conceived as cat-and-mouse game between companies and fraudsters. Admittedly, there is no completely fool-proofed system or technology, on the other hand fraudsters nowadays constantly change and develop their technique in order to bypass even the most complex security system. Block-chain is a shared distributed ledger that is immutable and resistant to tampering. Only verified contributors by blockchain are allowed to store, view and share digital infor-mation in a security-enhanced environment. The three following features of block-chain: distribution, immutability, permission which help to maintain trust, accountabil-ity and transparency in business relationships. This cutting-edged technology called blockchain has the capabilities and potentials to provide companies and organiza-tions the ultimate fraud prevention solution which they have been waiting for in a long time.
“The technology likely to have the greatest impact on the next few decades has ar-rived. And it is not social media, it’s not big data, it’s not robotic, it’s not even AI. You will be surprised to learn that it is the underlying technology of digital currencies like Bitcoin. It is called the blockchain – Blockchain.”.
Don Tapscott (Tapscott, 2016)
The car seat covers industry is one of the gem markets which have not fully developed due to the lack of product and brand awareness. The aim of this paper is to analyze the market for start-up retail companies and recommend marketing strategies which involve optimization of various online marketing parts to improve the start-up retail companies’ online presence.
In the first part, the market of tailor made car seat covers will be analyzed based on the product awareness, brand awareness, demography, and its position in the market will also be assessed using the theory of marketing that I have learned; Marketing Mix, Porter’s Five Forces and BCG Matrix. The result shows that this market is underdeveloped and shows a promising sign that this market can be profitable if done correctly.
Next, a detailed explanation about the purposes and how does online marketing and its parts function. To write this paper, I analyzed the primary data from the company Lederausstattung which is also the mother company from Seat-Styler and followed it up with secondary sources, from books and internet resources. Only by understanding how they function, then a suitable marketing strategy can be created by the end of the paper.
The result shows that it is possible for small or start-up retail companies to improve their online presence using a limited budget, although the work load can be high, it is still rewarding and worth the extra length. Using this thesis, I hope that the company which deals with customized expensive goods can be benefitted and start online marketing correctly to ensure a sustainable high income.