Return on Sound: Performative Loot Box Design – How do sounds influence consumers to keep opening loot boxes?

  • The topic of this paper is loot boxes and sound. More specifically, how and which sounds influence openers of loot boxes to have a better experience and open more loot boxes. This is done via a small scale qualitate study with two self-modified loot box simulators.

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Metadaten
Author:Marvin Hartung
Referee:Prof. Dr. Avo Schönbohm
Advisor:Prof. Dr. Roland Müller
Document Type:Bachelor Thesis
Language:English
Date of first Publication:2021/04/16
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2021/09/20
Tag:Gambling; Income; Loot Boxes; Sounds
Page Number:36
Institutes:FB I - Wirtschaftswissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):License LogoUrheberrechtsschutz