Return on Sound: Performative Loot Box Design – How do sounds influence consumers to keep opening loot boxes?
- The topic of this paper is loot boxes and sound. More specifically, how and which sounds influence openers of loot boxes to have a better experience and open more loot boxes. This is done via a small scale qualitate study with two self-modified loot box simulators.
Author: | Marvin Hartung |
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Referee: | Prof. Dr. Avo Schönbohm |
Advisor: | Prof. Dr. Roland Müller |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2021/04/16 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Release Date: | 2021/09/20 |
Tag: | Gambling; Income; Loot Boxes; Sounds |
Page Number: | 36 |
Institutes: | FB I - Wirtschaftswissenschaften |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
Licence (German): | ![]() |