Social pressure and the purchasing behavior of the people at the age of 18-25

  • This study will examine the degree to which people use their self-concepts and social-identity to determine brand preferences and respectively how this is re

Download full text files

  • Dimitrova,Iva_BA_2018.pdf
    eng

    verfügbar innerhalb des Netzes der HWR Berlin

Export metadata

Additional Services

Share in Twitter Search Google Scholar Statistics
Metadaten
Author:Iva Dimitrova
Referee:Matthias Tomenendal
Advisor:Klaus Brenninger
Document Type:Bachelor Thesis
Language:English
Date of first Publication:2020/01/30
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2018/08/13
Release Date:2020/01/30
Page Number:37
Institutes:FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A.
Licence (German):License LogoUrheberrechtsschutz