Social pressure and the purchasing behavior of the people at the age of 18-25
- This study will examine the degree to which people use their self-concepts and social-identity to determine brand preferences and respectively how this is re
Author: | Iva Dimitrova |
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Referee: | Matthias Tomenendal |
Advisor: | Klaus Brenninger |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2020/01/30 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2018/08/13 |
Release Date: | 2020/01/30 |
Page Number: | 37 |
Institutes: | FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A. |
Licence (German): | Urheberrechtsschutz |