Multigenerational agility and its impact on the employer´s attractiveness - How to acquire, engage and retain employees from generation Y and Z?

  • Today’s labour market is exposed to rapidly changing influences. Digitalization and globalization play a major role in this development. Since, generation Y and Z grew up with these changes, they are used to live in fast-moving times and are mostly able to adapt and learn quickly. According to demographic changes both generations are becoming more and more important for organizations as employers. To ensure the future success of a business, employer branding and recruitment need to consider the upcoming generation’s needs to gain valuable talents. This paper examines generation Y and Z and the job and workplace conditions they prefer. The study identified trends of both generations as well as some discrepancies between them. The results give insights about the attraction, engagement, and retention of employees from generation Y and Z.

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Metadaten
Author:Sandra Janina Krüger
Referee:Ralf Kreutzer
Advisor:Julia Gunnoltz
Document Type:Master's Thesis
Language:English
Date of first Publication:2019/12/19
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2019/07/22
Release Date:2019/12/19
Page Number:129
Institutes:FB I - Wirtschaftswissenschaften / International Marketing Management M.A.
Licence (German):License LogoUrheberrechtsschutz