Category Confusion: The Impact of Product Category on Consumer Attitude Towards Technology Products in Emerging and Developed Markets - A study collaboration with Wonder Workshop
Author: | Nur Saadet Aysal |
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Referee: | Diana Weinberg |
Advisor: | Crystal Scott |
Document Type: | Master's Thesis |
Language: | English |
Date of first Publication: | 2019/07/29 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2019/01/21 |
Release Date: | 2019/07/29 |
Page Number: | 173 |
Institutes: | FB I - Wirtschaftswissenschaften / International Marketing Management M.A. |
Licence (German): | Urheberrechtsschutz |