Category Confusion: The Impact of Product Category on Consumer Attitude Towards Technology Products in Emerging and Developed Markets - A study collaboration with Wonder Workshop

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Metadaten
Author:Nur Saadet Aysal
Referee:Diana Weinberg
Advisor:Crystal Scott
Document Type:Master's Thesis
Language:English
Date of first Publication:2019/07/29
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2019/01/21
Release Date:2019/07/29
Page Number:173
Institutes:FB I - Wirtschaftswissenschaften / International Marketing Management M.A.
Licence (German):License LogoUrheberrechtsschutz