Storytelling 2.0: customers´experience stories as a new brand management tool for consumer empowerment.
Author: | Gabriela Bozhkova |
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URN: | urn:nbn:de:kobv:b721-opus4-15121 |
Referee: | Samuel Kristal |
Advisor: | Diana Weinberg |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2019/02/07 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2018/02/13 |
Release Date: | 2019/02/07 |
Page Number: | 56 |
Institutes: | FB I - Wirtschaftswissenschaften / Business Administration B.A. |
Licence (German): | Urheberrechtsschutz |