Storytelling 2.0: customers´experience stories as a new brand management tool for consumer empowerment.

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Metadaten
Author:Gabriela Bozhkova
URN:urn:nbn:de:kobv:b721-opus4-15121
Referee:Samuel Kristal
Advisor:Diana Weinberg
Document Type:Bachelor Thesis
Language:English
Date of first Publication:2019/02/07
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2018/02/13
Release Date:2019/02/07
Page Number:56
Institutes:FB I - Wirtschaftswissenschaften / Business Administration B.A.
Licence (German):License LogoUrheberrechtsschutz