The Impact of Instagram Influencer Marketing on Influencer Credibility and on Brand Perception
Author: | Malcolm Erick Teyang Tatah |
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URN: | urn:nbn:de:kobv:b721-opus4-13431 |
Referee: | Sabine Haller |
Advisor: | Udo Bomnüter |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2019/01/03 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2017/03/17 |
Release Date: | 2019/01/03 |
Page Number: | 79 |
Institutes: | FB I - Wirtschaftswissenschaften / International Business Management (IBMAN) B.A. |
Licence (German): | Urheberrechtsschutz |