Towards an Employer Brand - An Evidence-Based Approach to Develop an Employer Brand : a Case Study of a Berlin-Based Business Incubator in the Online and Mobile Gaming Industry
- This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin - based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing characteristics of an employer brand may look like. It gets clear that an one-size-fits-all approach is not effective.
Author: | Ingo Fischer, Julia Kieler |
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URN: | urn:nbn:de:kobv:b721-opus4-8576 |
Parent Title (English): | Working Paper of the Insitute of Management Berlin at the Berlin Schoool of Economics and Law (HWR Berlin) |
Series (Serial Number): | Working Paper of the Institute of Management Berlin at the Berlin School of Economics and Law ( HWR Berlin) (82) |
Editor: | Carsten Baumgarth, Gert Bruche, Christoph Dörrenbacher, Friedrich Nagel |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2017/01/06 |
Year of first Publication: | 2015 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Release Date: | 2017/01/06 |
First Page: | 2 |
Last Page: | 28 |
Institutes: | Berlin Professional School (BPS) |
Licence (German): | ![]() |