Towards an Employer Brand - An Evidence-Based Approach to Develop an Employer Brand : a Case Study of a Berlin-Based Business Incubator in the Online and Mobile Gaming Industry

  • This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin - based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing characteristics of an employer brand may look like. It gets clear that an one-size-fits-all approach is not effective.

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Metadaten
Author:Ingo Fischer, Julia Kieler
URN:urn:nbn:de:kobv:b721-opus4-8576
Parent Title (English):Working Paper of the Insitute of Management Berlin at the Berlin Schoool of Economics and Law (HWR Berlin)
Series (Serial Number):Working Paper of the Institute of Management Berlin at the Berlin School of Economics and Law ( HWR Berlin) (82)
Editor:Carsten Baumgarth, Gert Bruche, Christoph Dörrenbacher, Friedrich Nagel
Document Type:Article
Language:English
Date of Publication (online):2017/01/06
Year of first Publication:2015
Publishing Institution:Hochschulbibliothek HWR Berlin
Release Date:2017/01/06
First Page:2
Last Page:28
Institutes:Berlin Professional School (BPS)
Licence (German):License LogoUrheberrechtsschutz