Olfactory marketing – The influence of scents on consumers’ buying behaviour at the point of sale

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Metadaten
Author:Nicole Winter
URN:urn:nbn:de:kobv:b721-opus4-830
Document Type:Bachelor Thesis
Language:English
Date of Publication (online):2013/12/06
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2013/08/19
Release Date:2013/12/06
Page Number:115
Institutes:FB I - Wirtschaftswissenschaften