The need to belong as a supportive factor on self-brand connection in response to influencer marketing.
Author: | Ivan Boljat |
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URN: | urn:nbn:de:kobv:b721-opus4-15107 |
Referee: | Diana Weinberg |
Advisor: | Harald Pflughaupt |
Document Type: | Bachelor Thesis |
Language: | English |
Date of first Publication: | 2019/02/07 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2018/03/16 |
Release Date: | 2019/02/07 |
Page Number: | 61 |
Institutes: | FB I - Wirtschaftswissenschaften / Business Administration B.A. |
Licence (German): | Urheberrechtsschutz |