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Social Media Usage in Progressive and Regressive Movements

  • The following master thesis introduces relatively new, yet still important and interesting field of research – the use of social media in terms of social movements, and, more specifically, progressive and regressive ones. The thesis argues the impactful role of the Internet in the development of social progress and elaborates on its contradictory aspects, considering different political and social actors. The basis for my research consists of the theoretical foundations of social movements and media and, namely, media effects theory. Empirical analysis will help to distinguish between characteristics of media use in left- and right-oriented activism and its flexibility. Practical contribution to this analysis is made by exemplifying usage of social media in progressive (Fridays for Future) and regressive (Pegida) movements and highlighting different approaches to choosing the network platforms such as Facebook and Twitter. Thesis concludes that the role of social media in modern world is undeniable for social progress, however, there is a remarkable difference in progressive and regressive approach. Meaning that, while the first ones are fighting for the renovation of democracy in a given country or society in general, those on the other extreme are putting an effort in undermining trust in established political institutions and violating public order.

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Metadaten
Author:Hanna Konieva
Referee:Martina Sproll
Advisor:Sigrid Betzelt
Document Type:Master's Thesis
Language:English
Date of first Publication:2022/02/21
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2023/01/27
Tag:Fridays for Future; Pegida; democracy; social media; social movements
Page Number:50
Institutes:FB I - Wirtschaftswissenschaften / Poltical Economy of European Integration M.A.
Licence (German):License LogoUrheberrechtsschutz