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The Digitalization of Corporate Social Responsibility – Strategic Implication for Businesses

  • Corporate Social Responsibility (CSR) is perceived, and by some even portrayed, as the enabler to tackle the world’s biggest problems such as hunger, poverty or climate change. While progress is made in some areas, other issues become more severe. The concept of CSR is now challenged by a digital revolution. Digitalization is one of the most – if not even the most significant topic of our time. By creating opportunities for new businesses models and value creation while revolutionising communication and information processes, most industries and societies got disrupted already. With digitalization having effects on all three pillars of CSR it could strongly influence its design and efforts, however, it is mostly ignored in the CSR environment so far. Initiatives such as the UN Global Contract or the ISO 26.000 norm do not list digitalization amongst their categories. This research study elucidates the digitalization of CSR. With the help of ten semi-structured expert interviews, the author develops an overview of the current status of digitalizing CSR, the future potential, effects on effectiveness, impact as well as on benefits and risks. The study revealed that a clear distinction between digitization and digitalization of CSR is necessary. Looking at the current state it was disclosed that CSR has become a partially digital topic. However, the study identified the human factor as a strong determinant for further digitalization of CSR. A positive correlation of digitalization and effectiveness was established, while for the correlation of digitalization and impact, no assertion on a general basis was possible. While experts see clear benefits, many risks were established as well, which makes a thorough consideration of specific examples necessary.

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Metadaten
Author:Julia Starke
URN:urn:nbn:de:kobv:b721-opus4-14982
Referee:Barbara Beham
Advisor:Matthias Thomenendal
Document Type:Master's Thesis
Language:English
Date of first Publication:2019/02/04
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Date of final exam:2018/07/18
Release Date:2019/02/04
Tag:CSR; Corporate Social Responsibility; Digital CSR; Digitalization; Digitization
Page Number:88
Institutes:FB I - Wirtschaftswissenschaften / International Business and Consulting: Strategic Management M.A.
Licence (German):License LogoUrheberrechtsschutz