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How to successfully build a Start-up in the Language industry in China

  • Start-up is the term used when you want to turn your business idea into practice. In today's rapidly changing market, new businesses are constantly born, and existing ones are constantly going out of business. This is also a common phenomenon in China's language training and overseas study market. Many factors make a successful start-up, and certainly they have similar characteristics. The study of these common characteristics will greatly increase the chances of successful entrepreneurship. At present, China's language training market is still quite large, mainly because of the large population base. But recent domestic policies on the education and training industry, as well as policies which deal with COVID-19, have added considerable number of risks to the industry. Coupled with the rapidly changing international political environment, which often records negative changes, the overseas study industry is also suffering. This paper aims to identify the key issues and new opportunities of the Chinese language training market and study abroad market through a thorough research. Guided by applying proper management strategies and start-up management concepts to avoid the risk of the existing market in order to establish a new start-up company with a different business model using the knowledge of customers and the market which has been obtained from the market research. A business plan with a three-year financial planning will also be created.

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Metadaten
Author:Xiaoyun Zhao
Referee:Sven Ripsas
Advisor:Solveig Reißig-Thust
Document Type:Master's Thesis
Language:English
Date of first Publication:2022/10/10
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2023/01/26
Institutes:Berlin Professional School (BPS) / Master of Business Administration MBA
Licence (German):License LogoUrheberrechtsschutz