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Data Quality and Business KPIs The impact of data quality on business KPIs and hygiene on the ability to report accurate, reliable, and trustworthy business KPIs

  • We are living in the age of data, organizations are facing exponential growth in data. This growth of data if not dealt with in the right approach will do more harm than good to the organization. One of the most important aspects of data is data quality. Increased data quality ensures better decision-making, thereby enabling companies to stay competitive in the market. Data quality directly affects business decision-making, consequently having a direct effect on the KPIs of the organization. So it is integral for growing organizations to gain an understanding of where they stand with regards to their data quality to make improvements needed so data quality problems won’t affect the organization's goals and KPIs. The topic of data quality is a topic that has been addressed in numerous researches and from different aspects, there are many established and interesting studies that have been done and resulted in different frameworks that are followed in our days now and that shows how rich and important this topic is. The thesis aims to gain a more precise understanding of how data quality can affect the ability of an organization to achieve the set key performance indicators (KPIs). To do that this study will take a live example which is the company of Uberall and do a case study on it, the situation of data quality of Uberall was analyzed through interviews with different employees from different departments. This research gives an insight into some precise data quality problems that Uberall is currently facing and needs to address .

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Metadaten
Author:Yasmin Allam
URN:urn:nbn:de:kobv:b721-opus4-26849
Document Type:Master's Thesis
Language:English
Date of first Publication:2021/03/17
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2022/01/17
Institutes:FB I - Wirtschaftswissenschaften
Licence (German):License LogoUrheberrechtsschutz