Clad in Rainbow Colors – Consumer Reactions to Cause-Related Marketing and Strategic Implications for Companies in LGBTQ Related Marketing
Author: | Julia Franz |
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Referee: | Andrea Plinke |
Advisor: | Frank Habermann |
Document Type: | Master's Thesis |
Language: | English |
Date of first Publication: | 2021/01/01 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Release Date: | 2021/09/14 |
Page Number: | 66 |
Institutes: | FB I - Wirtschaftswissenschaften / International Business and Consulting: Strategic Management M.A. |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
Licence (German): | Urheberrechtsschutz |