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Clad in Rainbow Colors – Consumer Reactions to Cause-Related Marketing and Strategic Implications for Companies in LGBTQ Related Marketing

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Metadaten
Author:Julia Franz
Referee:Andrea Plinke
Advisor:Frank Habermann
Document Type:Master's Thesis
Language:English
Date of first Publication:2021/01/01
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2021/09/14
Page Number:66
Institutes:FB I - Wirtschaftswissenschaften / International Business and Consulting: Strategic Management M.A.
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):License LogoUrheberrechtsschutz