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Adding value by offering complementary services in the consumer goods sector – a case study of Nike

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Metadaten
Author:Sarah Jürges
URN:urn:nbn:de:kobv:b721-opus4-6844
Document Type:Master's Thesis
Language:English
Date of first Publication:2016/06/06
Publishing Institution:Hochschulbibliothek HWR Berlin
Granting Institution:Hochschule für Wirtschaft und Recht Berlin
Release Date:2016/06/06
Page Number:120
Institutes:FB I - Wirtschaftswissenschaften