Employer Brand and Product Brand: An Analysis of the Influence between the two Corporate Branding Dimensions with a Focus on the N26 Brand.
Author: | Barbara Tritarelli |
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Referee: | Dirk-Mario Boltz |
Advisor: | Ingo Fischer |
Document Type: | Master's Thesis |
Language: | English |
Date of first Publication: | 2019/12/19 |
Publishing Institution: | Hochschulbibliothek HWR Berlin |
Granting Institution: | Hochschule für Wirtschaft und Recht Berlin |
Date of final exam: | 2019/07/22 |
Release Date: | 2019/12/19 |
Page Number: | 102 |
Institutes: | FB I - Wirtschaftswissenschaften / International Marketing Management M.A. |
Licence (German): | Urheberrechtsschutz |