TY - THES A1 - Dimitrov, Luisa T1 - The influence of co-branding measures on the international strategy of products with short life cycles Y1 - 2019 UR - https://opus4.kobv.de/opus4-hwr/frontdoor/index/index/docId/1371 UR - https://nbn-resolving.org/urn:nbn:de:kobv:b721-opus4-13717 ER -