TY - JOUR A1 - Fischer, Ingo A1 - Kieler, Julia A2 - Baumgarth, Carsten A2 - Bruche, Gert A2 - Dörrenbacher, Christoph A2 - Nagel, Friedrich T1 - Towards an Employer Brand - An Evidence-Based Approach to Develop an Employer Brand : a Case Study of a Berlin-Based Business Incubator in the Online and Mobile Gaming Industry T2 - Working Paper of the Insitute of Management Berlin at the Berlin Schoool of Economics and Law (HWR Berlin) N2 - This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin - based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing characteristics of an employer brand may look like. It gets clear that an one-size-fits-all approach is not effective. T3 - Working Paper of the Institute of Management Berlin at the Berlin School of Economics and Law ( HWR Berlin) - 82 Y1 - 2017 UR - https://opus4.kobv.de/opus4-hwr/frontdoor/index/index/docId/857 UR - https://nbn-resolving.org/urn:nbn:de:kobv:b721-opus4-8576 SP - 2 EP - 28 ER -