@article{FischerKieler2017, author = {Ingo Fischer and Julia Kieler}, title = {Towards an Employer Brand - An Evidence-Based Approach to Develop an Employer Brand : a Case Study of a Berlin-Based Business Incubator in the Online and Mobile Gaming Industry}, journal = {Working Paper of the Insitute of Management Berlin at the Berlin Schoool of Economics and Law (HWR Berlin)}, editor = {Carsten Baumgarth and Gert Bruche and Christoph D{\"o}rrenbacher and Friedrich Nagel}, pages = {2 -- 28}, year = {2017}, }