TY - THES A1 - Kulsoom Gondal, Samia T1 - Gamification in Innovation Management: Exploring the Effectiveness of Gamified Ideation for Product Innovation N2 - In today's dynamic global business environment product innovation is gaining increasing importance due to the shorter product life cycle and faster technology adoption rate. The products which were once comprised of only mechanical components now evolved into the complicated systems which include processors, sensors, data storage, software & connectivity in multiple ways. Thus these IoT-oriented products have exposed the companies to new opportunities of product development. Considering the potential market opportunities for IoT applications, this research study particularly focused on the ideation of these next generation products. Moreover, it is widely acknowledged that employees' creative ideas are crucial for product innovation. Therefore, most of the organizations are increasingly using the heterogeneous workgroup for fostering the product innovations. However, the climate for innovation is one of the crucial determinants for workgroup creativity. The purpose of this research is to examine how the gamified toolkit-based modeling process harnesses the potential of play to foster the creativity & climate for innovation in product ideation within a heterogeneous group. Hence, based on the theoretical foundation conceptual model is developed which suggested that the integration of game mechanics such as game points, leaderboard, exchange & story along with toolkit-based modeling process helps in promoting the creativity & climate for innovation which is driven by the objectives such as Participative Safety, Support for Innovation, Task Orientation &Vision. The conceptual model is scrutinized by using a quasi-experimental design in which product ideation workshop used as a treatment. The data is collected by means of direct observation, survey and focus group interviews. The result of triangulation of data analysis revealed that the gamified toolkit-based modeling process could foster creativity & climate for innovation by driving the facilitation objectives within a heterogeneous group. Y1 - 2018 UR - https://opus4.kobv.de/opus4-hwr/frontdoor/index/index/docId/1113 UR - https://nbn-resolving.org/urn:nbn:de:kobv:b721-opus4-11135 ER -