Merger of Three. The Integration of Allianz, AGF and Athena in Spain

  • At the end of 1997 Allianz, the German insurance group, acquired AGF, a key player in the French market. With this move Allianz not only reinforced its strategy of multilocality, but also added momentum to the ongoing consolidation process in the European and global insurance sector. In the course of the merger implementation process several issues appeared; among the most prominent, the integration of existing businesses (subsidiaries) in other than the domestic markets. This case series focuses on the Spanish market and illustrates Allianz's endeavor to integrate 3 previously autonomous and organizationally and strategically distinct subsidiaries (Allianz-Ras, AGF-Union Fénix, Athena).

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Metadaten
Document Type:Case Study
Language:English
Author(s):Johanna MairORCiD, Raluca Lupu
Publisher:IESE Business School
Publication year:2003
Release Date:2017/08/03
Tag:Spain
Case number:DG-1404-E
Licence of document (German):Metadaten / metadata
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