- The sharing economy can be understood as a web of markets in which individuals exchange goods and services. Market exchange is typically based on transactions mediated by a digital platform operated by an organization (Mair and Reischauer 2017). The multiple legal forms, orientations, and modes of compensation these organizations adopt combined with the broad range of markets including food, tool, and ride-sharing exemplify the potential of the sharing economy to nurture alternative forms of organizing with social purpose (Mair and Rathert forthcoming) to affect the economy, society, and the environment in new ways (Frenken and Schor 2017).