One Size Doesn't Fit All: Measuring News Reception East and West
- This article investigates how and why measures developed in the American context yield different results in China. Research in the United States has shown that a person's level of political knowledge is a stronger and more consistent predictor of news reception compared to alternative measures, such as media consumption or education. Yet a case study of news reception of pension reform in Beijing demonstrates that attentiveness and education constitute more valid indicators than knowledge. These differences in the empirical findings may result from translation from English into Chinese as well as specifics of the Chinese education system. However, when using valid measures the relationship between attentiveness and news reception is strong among Beijing residents, revealing that information-processing works as anticipated based on American media research.