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Race to the Bottom: Media Marketization and Increasing Negativity Toward the United States in China

  • This article examines how Chinese newspapers respond to opposing demands by audiences and Propaganda Department authorities about news regarding the United States when competition poses pressure on marketized media to make a profit. To examine the tone of news reporting about the U.S., I rely on a computer-aided text analysis of news stories published in the People's Daily and the Beijing Evening News, comparing the years 1999 and 2003 before and after the rise of commercialized newspapers in the Beijing newspaper market. Results show that the emergence of news competitors may exert pressure on less marketized papers to change news content, resulting in an increase of negative news about the United States. Evidence is provided to show that the rise of negative news is unlikely to result from an intended strategy by Propaganda authorities, actions undertaken by the American government, or journalists' own attitudes.

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Metadaten
Document Type:Article
Language:English
Author(s):Daniela StockmannORCiD
Parent Title (English):Political Communication in China: Convergence or Divergence Between the Media and Political System?
Publisher:Routledge
Place of Publisher:London
Publication year:2012
First Page:268
Last Page:290
DOI:https://doi.org/10.1080/10584609.2011.572447
Release Date:2018/03/16
Volume:28
Issue:3
Hertie School Research:Centre for Digital Governance
Licence of document (German):Metadaten / metadata
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