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Framing and Social Information Nudges at Wikipedia

  • We analyze a series of trials that randomly assigned Wikipedia users in Germany to different web banners soliciting donations. The trials varied framing or content of social information about how many other users are donating. Framing a given number of donors in a negative way increased donation rates. Variations in the communicated social information had no detectable effects. The findings are consistent with the results from a survey experiment. In line with donations being strategic substitutes, the survey documents that the negative framing lowers beliefs about others’ donations. Varying the social information, in contrast, is ineffective in changing average beliefs.

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Metadaten
Document Type:Article
Language:English
Author(s):Maximilian Linek, Christian Traxler
Parent Title (English):Journal of Economic Behavior & Organization
ISSN:0167-2681
Publication year:2021
Publishing Institution:Hertie School
First Page:1269
Last Page:1279
DOI:https://doi.org/10.1016/j.jebo.2021.06.033
Release Date:2022/02/04
Volume:188
Notes:
See also: https://arxiv.org/pdf/2106.11128.pdf
AY 21/22:AY 21/22
Licence of document (German):Metadaten / metadata
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