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When business becomes a tool for fighting poverty

  • Can we continue to categorically dismiss consumers in Southern countries at a time when companies are struggling to find new markets? Based on « Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View », by Christian Seelos and Johanna Mair, Academy of Management Perspectives, November 2007, and the interviews of Iqbal Quadir, founder and director of the Legatum Center for Development and Entrepreneurship at MIT (USA), February 2009.

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Metadaten
Document Type:Contribution to a Periodical
Language:English
Author(s):Johanna MairORCiD, Christian Seelos
Parent Title (English):Business Digest, UK edition
Publication year:2009
Release Date:2017/08/07
Edition:193
Licence of document (German):Metadaten / metadata
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