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Nudges at the Dentist

  • We implement a randomized field experiment to study the impact of reminders on dental health prevention. Patients who are due for a check-up receive no reminder, a neutral reminder postcard, or reminders including additional information on the benefits of prevention. Our results document a strong impact of reminders. Within one month after receiving a reminder, the fraction of patients who make a check-up appointment more than doubles. The effect declines slightly over time, but remains economically and statistically significant. Including additional information in the reminders does not increase response rates. In fact, the neutral reminder has the strongest impact for the overall population as well as for important subgroups of patients. Finally, we document that being exposed to reminders repeatedly does neither strengthen nor weaken their effectiveness.

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Metadaten
Document Type:Article
Language:English
Author(s):Steffen Altmann, Christian Traxler
Parent Title (English):European Economic Review
Publication year:2014
Publishing Institution:Hertie School
First Page:19
Last Page:38
DOI:https://doi.org/10.1016/j.euroecorev.2014.07.007
Release Date:2016/02/19
Tag:field experiments; memory limitations; nudges; prevention; reminders
Volume:72
Notes:
This is a post-peer-review, pre-copyedit version of an article published in European Economic Review. The final authenticated version is available online at: DOI 10.1016/j.euroecorev.2014.07.007
Hertie School Research:Political Economy | Cluster
Licence of document (German):Metadaten (öffentlich), post-print
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