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Sustainable development, sustainable profit

  • Social entrepreneurship can be a powerful tool for corporations to gain entry and build loyalty in developing markets. While economic growth has led to tremendous improvements in personal freedoms and well-being for people in industrialised societies, it has left too many behind. The images of hunger, disease and human misery refuse to disappear from our television screens. How can growth be made more sustainable while at the same time including and benefiting all of society? The paradox is painful: while traditional markets are saturated, billions of people are desperately waiting for companies to cater to their most basic needs and wants. Social entrepreneurs act as change agents that enable the poor to participate in economic life. Entrepreneurs invent business models that can be scaled up and possibly repeated elsewhere: the Grameen Bank model has been replicated all over the world, with huge success. Social entrepreneurship initiatives also constitute local resources that lend themselves to new configurations for novel forms of value creation.

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Metadaten
Document Type:Article
Language:English
Author(s):Johanna MairORCiD, Christian Seelos
Parent Title (English):European Business Forum
ISSN:1469-6460
Publication year:2005
First Page:49
Last Page:53
Related URL:https://search.proquest.com/docview/224672209?accountid=11379
Release Date:2017/08/02
Tag:Developing countries; Economic development; Entrepreneurs; LDCs; Social responsibility; Sustainable development
Volume:20
Licence of document (German):Metadaten / metadata
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