TY - JOUR A1 - Snower, Dennis A1 - Akerlof, George A. T1 - Bread and Bullets JF - Elsevier Journal of Economic Behavior & Organization N2 - Standard economics omits the role of narratives (the stories that people tell themselves and others) when they make all kinds of decisions. Narratives play a role in understanding the environment; focusing attention; predicting events; motivating action; assigning social roles and identities; defining power relations; and establishing and conveying social norms. This paper describes the role narratives play in decision making, as it also juxtaposes this description against the backdrop of the Bolshevik-spawned narrative that played a critical role in the history of Russia and the Soviet Union in the 20th Century. KW - Narrative Motivation Attention Prediction Identity Social assignment Y1 - 2016 U6 - https://doi.org/10.1016/j.jebo.2015.10.021 VL - 126 IS - June 2016 SP - 58 EP - 71 ER -