@article{CunhaGomesKamocheetal., author = {Cunha, Miguel Pina e and Gomes, Emanuel and Kamoche, Ken and Mair, Johanna and Miner, Anne and Tarba, Shlomo}, title = {Improvisation, strategy, and strategic improvisation in emerging markets}, series = {European Management Review}, volume = {19}, journal = {European Management Review}, number = {3}, doi = {10.1111/emre.12543}, pages = {349 -- 356}, language = {en} }