@misc{MairFarmer, author = {Mair, Johanna and Farmer, Matthew}, title = {Zurich Financial Services (UKISA) India Programme : Creating Value Through Corporate Community Involvement}, publisher = {IESE Business School}, pages = {26}, abstract = {This case describes the evolution of a community affairs initiative called the India Programme, run by the Zurich Financial Services (UKISA) Community Trust. ZFS (UKISA) is UK-based and specialises in general insurance and life assurance. It is part of the Zurich Financial Services group of companies, headquartered in Switzerland, and was formed in 2000 after the completion of the merger between Zurich Insurance of Switzerland and the UK-based insurance operations of BAT Industries - Allied Dunbar and Eagle Star. The case explores how an initiative with a social objective (the India Programme) comes into being within a large organisation and is subsequently developed. It describes how external events such as the merger affect the development of the programme and offers the potential to explore how the mechanics of the initiative can be changed to fit with company strategy. The case also examines how a company can create economic value through a social initiative and how to manage the twin objectives of social value creation and economic value creation over the longer term. As an example of an initiative that combines social and economic value creation, the case can be used to illustrate a range of issues within the fields of corporate social responsibility, social entrepreneurship and community affairs management. It also deals with interesting human resources and talent development issues.}, language = {en} } @book{MairSeelos, author = {Mair, Johanna and Seelos, Christian}, title = {Innovation and Scaling for Impact}, publisher = {Stanford University Press}, address = {Stanford}, isbn = {9780804797344}, pages = {256}, abstract = {Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact. The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.}, language = {en} } @article{MairGanly, author = {Mair, Johanna and Ganly, Kate}, title = {Kleine Schritte zum institutionellen Wandel}, series = {{\"O}kologisches Wirtschaften}, volume = {24}, journal = {{\"O}kologisches Wirtschaften}, number = {2}, issn = {1430-8800}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:b1570-opus4-21769}, pages = {15 -- 17}, abstract = {Die Arbeit der indischen Organisation Gram Vikas zeigt, dass Social Entrepreneurs Institutionen nicht nur ver{\"a}ndern, sondern auch neu schaffen. Diese Institutional Entrepreneurs k{\"o}nnen zentrale Akteure f{\"u}r einen institutionellen Wandel sein.}, language = {de} }