TY - JOUR A1 - Römmele, Andrea A1 - Copeland, Lauren A2 - Gibson, Rachel A2 - Römmele, Andrea A2 - Williamson, Andrew T1 - Beyond the Base: Political Parties, Citizen Activists, and Digital Media Use in the 2009 German Federal Election Campaign JF - Journal of Information Technology & Politics N2 - This article examines who sees party and campaign information through social media, as well as which people share this information through social media. Using the 2009 German Longitudinal Election Study, we find that younger party members and strong partisans are more likely to see party and campaign information through social media, regardless of their income, education, or gender. In addition, party members are significantly more likely to share party and campaign information through social media. These results are promising because they suggest that parties can engage younger voters through social media sites. Moreover, they show that when parties post campaign information online, they make it easier for party members to mobilize people who might otherwise not be exposed to campaign information. KW - Campaigns and elections KW - Digital media KW - E-campaigning KW - Internet KW - Mobilization KW - Political participation KW - Political parties Y1 - 2014 UR - https://opus4.kobv.de/opus4-hsog/frontdoor/index/index/docId/1566 SN - 1933-169X U6 - https://doi.org/10.1080/19331681.2014.902783 VL - 11 IS - 2 SP - 169 EP - 185 PB - Routledge ER -